During the Spring Festival in the Year of the Dragon, promotions on major e-commerce platforms remained unabated. Not only did express delivery announce “no break during the Spring Festival”, but many e-commerce sellers also announced that they would operate as usual during the Spring Festival holiday. In order to guarantee the supply of the Spring Festival market and promote holiday consumption, on February 6, the State Information Office held a press conference. Xu Xingfeng, director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, said that as the first of the 12 key activities of the 2024 “Consumption Promotion Year”, the National Online New Year Festival has now achieved phased results. Since its launch on January 18, online retail sales have reached close to 800 billion yuan, an increase of 8.9% over the same period last year, achieving a “good start” for online consumption in 2024. According to data released by Tmall, the “post-95” accounts for more than half of Taobao's current New Year's order users. “Post-95” are becoming decision makers for family New Year's goods, gradually shifting from evading the New Year's Eve to being willing to participate and even dominating the New Year's Eve dinner table. Looking at both the number of people and GMV (transaction amount), in the New Year's shopping spree, young people aged 25 to 34 have completely “taken over” family dominance and become the core purchasing force. The proportion of transactions in this age group reached 42%. (Securities Times)