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市场监管总局公布《互联网广告管理办法》

The General Administration of Market Regulation promulgated the “Measures for the Administration of Internet Advertisements”

Breakings ·  Mar 24, 2023 16:31

The General Administration of Market Regulation has revised and issued the “Measures for the Administration of Internet Advertisements”, which will take effect on May 1, 2023. The “Measures” adapt to the new characteristics, trends and requirements of the development of China's Internet advertising industry, revise and improve the original “Interim Measures on the Administration of Internet Advertisement”, innovate supervision rules, further refine the responsibilities of operators related to Internet advertising, clarify codes of conduct, and strengthen supervisory measures, which are of great significance in maintaining the order of the Internet advertising market under the new situation and helping to standardize the healthy and sustainable development of the digital economy. The “Measures” further clarify the responsibilities of advertisers, Internet advertisement operators and publishers, and Internet information service providers; respond positively to social concerns and regulate the public's behavior such as centralized pop-up advertisements, open screen advertisements, and the use of smart devices to post advertisements; refines advertising supervision rules in key areas such as “soft text advertisements”, Internet advertisements with links, advertisement ranking advertisements, advertising using algorithm recommendation methods, posting advertisements using live Internet broadcasts, and advertising that is subject to review in disguise; the jurisdiction of advertising advocates has been added to strengthen the supervision and enforcement of Internet advertisements It provides important institutional guarantees, and has also given new impetus to the standardized and orderly development of the Internet advertising industry.

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