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苹果预计2022年可维持iPhone销量,指望富裕消费者帮助抵消市场放缓

Apple Inc expects to maintain iPhone sales in 2022, counting on wealthy consumers to help offset the market slowdown.

Breakings ·  Aug 12, 2022 04:11
Despite deteriorating forecasts for the smartphone market, Apple Inc asked assemblers to produce 90 million of the latest iPhone, the same number as last year, counting on wealthy consumers and reduced competition to help offset the downturn in the global electronics market, according to media reports. Apple Inc still expects to produce about 220 million iPhone units in 2022, roughly the same level as last year. Apple Inc's forecast is a closely guarded secret, and the figures show that it is confident of withstanding the decline in consumer spending on smartphones and other devices. The global mobile phone market fell 9% in the second quarter. According to IDC, the global mobile phone market fell 9 per cent in the second quarter of this year and is expected to contract by 3.5 per cent in 2022.

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