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上半年中国游戏市场规模同比下降,游戏出海收入取得正增长

In the first half of the year, the scale of China's game market declined compared with the same period last year, and the revenue from games going to sea achieved positive growth.

Breakings ·  Jul 23, 2022 08:14
Everbright Securities quoted gamma data as saying that the actual sales revenue of 22H1's Chinese game market was 147.79 billion yuan, down 1.8% from a year earlier, of which Chinese self-developed games accounted for 84.3% of China's game market revenue. China Mobile Limited's game market revenue was 110.48 billion yuan, down 3.7% from the same period last year. According to Aurora Mobile Limited data (MoonFox), the average DAU of "Arena of Valor" 22H1 is 64.89 million, down 20% from the same period last year, and the average DAU of "Game for Peace" 22H1 is 24.2 million, down 29% from the same period last year. The revenue of self-research games going to sea has achieved positive growth against the trend. The overseas revenue of 22H1 China's independent R & D games reached US $8.99 billion, an increase of 6.2% over the same period last year, mainly due to the stable overseas performance of "Yuan Shen" and Tencent "PUBG Mobile". 22H1 China has about 670 million game users, down 0.1% from the same period last year; the actual sales revenue of China's e-sports game market was 63.71 billion yuan, down 11.6% from the same period last year.

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