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美国银行：预计Prime Day销售额同比增速疲软，维持亚马逊(AMZN.US)“买入”评级

Bank of America: Prime Day sales growth is expected to weaken year-on-year, maintaining Amazon's (AMZN.US) “buy” rating

智通财经 ·  Jun 25, 2021 11:19

The Zhitong Finance App learned that Bank of America maintained its “buy” rating for Amazon (AMZN.US), with a target price of 4,360 US dollars, saying that the company's two-day Prime Day sales growth rate was weak year-on-year.

Bank of America expects Prime Day's GMV to increase 7% year over year to reach 9.55 billion US dollars, accounting for 5.5% of total GMV in the second quarter of 2021. Bank of America believes this increase is below normal, but it is still sufficient to support strong GMV growth in the second quarter.

The bank said that assuming an average daily sales of 1.8 billion US dollars in the second quarter, Prime Day is expected to generate a GMV increase of 5.8 billion US dollars in the second quarter, contributing 4.4 percentage points to the year-on-year growth rate. Currently, Bank of America expects Amazon's GMV to increase 28.6% year on year in the second quarter. If Prime Day's influence is excluded, the year-on-year growth rate will be 24.2%.

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