TIAN RUIXIANG Holdings Ltd (Nasdaq: TIRX) (the "Company"), a China-based insurance broker, announced today it has entered into a strategic cooperation agreement (the "Agreement") with Beijing Puyuan Technology Co., Ltd.("BPTC"), an innovative financial service platform solution provider in China, on August 2, 2021, to develop its intelligent sales and customer service systems.
Pursuant to the Agreement, the Company agrees to give BPTC access to its insurance management platform, and BPTC agrees to provide the Company with customized artificial intelligence development services and assist the Company in building its intelligent customers service and sales systems. The parties may enter into separate service contracts in the future to determine the specific terms and services to be provided under the Agreement.
Mr. Zhe Wang, Chairman of the board of the directors and Chief Executive Officer of the Company, commented, "We are excited to partner with BPTC as we continue to make progress in our long term strategy of upgrading and optimizing our systems to provide customers with more value-added services. We plan to build our own intelligent sales and customer service system which can help maximize profitability, increase operation efficiency, and improve customers satisfaction. Looking forward, we expect to seize the opportunity presented by the accelerating digital transformation of the insurance industry, and utilize our cooperation with BPTC to deliver more products and services for our customers."