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微盟集团电商零售业务组织架构升级

The organizational structure of e-commerce retail business of Weimeng Group has been upgraded.

TechWeb ·  Aug 2, 2021 10:57

[TechWeb] August 2 news, recently, Weimeng Group has upgraded the organizational structure of the e-commerce retail business section, in order to continuously shorten the distance between merchants and merchants, put merchant operations and customer success to a higher strategic height, and provide merchants with a more professional, systematic and refined sales and operation service system.

Specifically, the organizational structure of Weimeng Group's e-commerce retail business will be upgraded as follows: horizontally pull through the sales functions of the group in the e-commerce retail business section, and establish a unified customer sales line (CSC), which will be headed by Fang Tongshu, executive director of the group and president of the intelligent business group. Horizontal Lutong Group in the e-commerce retail business section of the merchant operation and customer success functions, the establishment of a unified customer operation line (COC), which is the responsibility of Yin Shiming, the group's chief operating officer.

The newly established SCG- Industry Division (IBU) integrates the former Wisdom Retail Division with the SCG- e-commerce Division-Industry sales Department and key customer sales Department, divides industry groups according to the group industry strategy, and carries out vertical integrated operation of industry sales and transportation. Ling Yun, Group Vice President, is in charge of IBU.

The former SCG- e-commerce division was upgraded to General Business Division (GBU), and the former SCG- Channel Center was upgraded to Channel Division (CBU), which is responsible for general industry sales, value-added operation and customer success, as well as channel and ecosystem construction and operation.

Part of the teams and functions of the former CDG- Innovation Center and Operations Center will be merged and upgraded into the Operations Center-growth Operations Department, focusing on services such as traffic ecology, distribution market and live broadcast operations; the former SCG- customer Service Center will be adjusted to CDG- Operations Center, renamed as Service support Department.

The Weimeng Group said that through the upgrading of the organizational structure, it hopes to fully integrate the sales and operation system of the group's e-commerce retail business, promote the customer success system to a new level, and strive to achieve product leadership, operation leadership and sales leadership in the industry, so as to build Weimeng into a company with product technology-driven and operational services as its core competitiveness.

The translation is provided by third-party software.


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