Original title: from issuing statements, showing data to releasing good Evergrande to start the war of confidence with performance source: Zhitong Finance and Economics

Since the beginning of this year, the national real estate market has cooled somewhat, but the trend of "the strong is always strong" continues.

According to Kerry data, the transaction area of commercial housing in 29 key monitoring cities across the country fell by 12% and 11% respectively in July, but the top three sales in the previous July are stillCountry Garden、Vanke、Evergrande, which are 500.8 billion, 404.6 billion and 400.3 billion, respectively.ZhonghengWith 380.68 billion, it continues to be at the top of the sales list of housing enterprises' rights and interests.

Real data is the most powerful weapon to fight back false rumors! Since May this year, there have been a large number of articles slandering Evergrande on the Internet, but "rumors stop at the wise", which does not affect Evergrande's excellent performance in business performance.

In the face of malicious rumors and short selling, Evergrande has launched a war of confidence:

The first is to issue a statement: Evergrande (03333) issued a statement to clarify the false remarks on the Internet as early as possible, emphasizing that everything is normal in the company's production and operation, and there has never been any late payment of loan interest or late repayment of principal in the 25 years since its establishment.

The second is bright data: since the implementation of the new strategy of "high growth, scale control, and debt reduction" in March last year, sales of 723.2 billion yuan and rebate of 653.2 billion yuan have been achieved in 2020; by June this year, interest-bearing liabilities have dropped by 300 billion, and the net debt ratio has dropped to less than 100%. Make a red line green.

Then there is the benefit:Evergrande propertyYingxi is expected to increase its net profit by 7% in the first half of the year0%; Hengchi released the L4 automatic parking system, and Hengchi 1 won the 2021 Red Dot Design Award for its stunning styling.Evergrande AutomobileStand on the central fixed tone supportNew energy vehicleThe policy "tuyere" to speed up development; Hengda Tong World Group was awarded the "2021 China Culture and Tourism Outstanding Enterprise"SynthesisStrength Award. "Hengteng network获TencentWith a lot of money to increase its holdings, the prospect of future development can be expected.

"if you don't experience wind and rain, how can you see it?"Rainbow! " Anyone who is familiar with Evergrande knows it.Dao said that the company does not lack the "story" of reversing the trend, and as the Evergrande spokesman said before, I believe that with the support and efforts of all parties, we will be able to overcome difficulties and ensure stable and healthy development.