The sustained and rapid growth of the industry soil has laid a solid foundation for Weimeng's efforts in the international market. With the full-link digital sea service of "SaaS station building + social media promotion + operation", cross-border e-commerce is expected to become a new growth curve of Weimeng.

Weimeng (02013) international layout has taken another key step.

On July 29th, Weimeng launched ShopExpress, an independent station solution, which aims to provide full-link digital sea service of "SaaS station building + social media promotion + operation". Through the full-link service system of station construction, marketing, operation, logistics and payment, to help Chinese merchants quickly go out to sea to build global brands.

In the context of the industry where the DTC model is still in a dividend period, the launch of the full-link digital sea solution will open up the company's growth space, and cross-border e-commerce is expected to become a new growth curve of Weimeng.

Analysis of full-link digital service

At present, there are mainly two modes of cross-border e-commerce, one is through e-commerce platforms such as Amazon, and the other is independent station mode. The ShopExpress that Weimeng launched this time is based on its strong industry and research strength, through rich decoration templates, powerful commodity management configuration, site SEO data optimization, intelligent data Kanban, efficient and convenient order management and customer management, as well as payment, logistics and other configurations, to help sellers build a perfect business system and achieve high conversion SaaS.

As we all know, due to market and cultural differences, "localization" is the key for domestic businesses to enter overseas markets. In order to make independent stations fit the shopping habits of overseas consumers, ShopExpress has optimized the details, such as multi-currency settlement, multi-language display, personalized domain name configuration, fast loading of global CDN node web pages, and the adaptation of multi-size clients such as PC/ mobile. Improve consumers' shopping experience from multiple angles.

Building an independent station is only the first step, and how to make the independent station appear in the vision of consumers is also a problem that Weimeng needs to solve. It is reported that ShopExpress has docked with overseas mainstream media channels, including Google, Facebook, Twitter, etc., and on this basis, it provides integrated marketing and promotion services such as SEM, SEO, celebrity marketing, alliance marketing and one-stop overseas media advertising services, covering the whole process of strategy formulation, creative formulation, account opening guidance to precision launch, follow-up evaluation, and regular training.

Through multi-channel accurate drainage and superimposed overseas integrated marketing services, ShopExpress can help businesses accurately get customers. It is worth noting that in the current hot short video marketing industry, Weimeng will provide merchant short video value-added services with the advantages of short video full-process services and professional short video marketing bases that have been laid out for many years to help enterprises reach new overseas traffic. At the same time, ShopExpress will also dock with the "international version of Douyin" TikTok in the future, allowing Chinese merchants to enter a broader market through short video platforms.

In addition to SaaS independent station and social media promotion, ShopExpress is also committed to providing professional operational services. Zhitong Financial APP learned that ShopExpress will equip overseas merchants with a professional operation service team and provide continuous intimate service for 7 to 12 hours, covering strategic consultation such as selection, brand packaging, advertising, event planning, as well as shop decoration services such as customized store templates and station decoration, so as to greatly improve the efficiency of merchants going to sea and help them to go to sea from 0 to 1.

It is reported that ShopExpress adopts the form of invitation to stay, and at present, more than 100 enterprises have joined the internal testing. during the launch, Weimeng also launched the "sailing pilot plan" to provide a series of support for aspiring merchants, such as flow assistance, SaaS station building and operation assistance, to help Chinese merchants quickly seize the development dividends of cross-border e-commerce and enjoy full-link depth services.

The effect of internationalization strategy is prominent.

In fact, Weimeng has been planning overseas expansion since its listing, and the outbreak has accelerated the process. In 2020, due to the influence of the epidemic, the demand for digital transformation of global enterprises broke out. In order to seize the opportunity of the industry, Weimeng pushed internationalization to the core strategic level, and put forward three core strategies of "customization, ecology and internationalization".

In September 2020, Weiming appointed Yin Shiming, former vice president of Baidu, as COO to conduct international business, in order to speed up the construction of the global ecological map, and be responsible for promoting the planning and landing of the Weimeng Group's core strategy of "customization, ecology and internationalization". At present, the international development of Weimeng has achieved remarkable results. According to the head of cross-border business of Wechat third-party service provider Weimeng, Weimeng has developed nearly 40 overseas agents in more than a dozen countries and regions around the world, providing an one-stop solution for merchants who intend to carry out cross-border business through WeChat Mini Programs Mall.

Yin Shiming said that Weimeng will help cross-border merchants carry out more extensive marketing promotion throughout the network and channels, open up the awareness of overseas brands in China, and then convert and operate private traffic through Mini Program Mall. for cross-border e-commerce through full-link marketing from traffic to tools to operations to help merchants achieve private domain growth.

At present, Weimeng has become one of the main channels for overseas brands to enter the domestic market. As Wechat is currently the social software with the largest number of users in China, the combined number of monthly active user accounts of Wechat and WeChat reached 1.241 billion in the first quarter of 2021. By the end of 2020, more than 100 million people have issued orders in shopping malls and department stores. Consumers are forming the habit of shopping through Mini Program.

Rich traffic and gradually improved business infrastructure have made some cross-border e-commerce see the business opportunities contained in Wechat, and then actively seek cooperation with Wechat SaaS service providers to integrate into Wechat ecology, so as to realize the diversified layout of e-commerce business internationalization. Relying on the Wechat ecosystem, creating a "Mini Program + private domain" model has also become one of the core competitiveness of Mini Program to attract overseas businessmen.

The release of ShopExpress is an important supplement to the ecology of cross-border e-commerce business. At this point, Weimeng has formed a preliminary layout on the two chains of allowing overseas brands to enter the Chinese market and Chinese merchants to go out to sea, and the entire cross-border e-commerce ecology has completed a closed loop.

Benefit from the development dividend of the industry

From the perspective of industrial trend, Weimeng, which completes the ecological closed-loop layout of cross-border e-commerce and helps merchants go out to sea through full-link services, will benefit from the development of global cross-border e-commerce.

For a long time, small and medium-sized e-commerce sellers mainly sell their products around the world through third-party platforms such as Amazon and eBay, but the outbreak of COVID-19 and global economic fluctuations have posed great challenges to cross-border e-commerce.

Due to the continuous appreciation of the RMB, the profit space of exporters has been reduced, and the flow advertising costs of cross-border platforms represented by Amazon are increasing. Merchants have higher requirements for payment, logistics, operation and other business chains under the competition of the industry.

On the other hand, the DTC mode of independent station can solve the pain point problem of merchants. This model not only provides merchants with services such as station building, fine order management, inventory management, data analysis and ERP software, but also integrates users' problems and needs to achieve rapid iteration, and has significant advantages over traditional e-commerce platforms in terms of cost, flexibility and digital ability. as a result, SaaS station construction is favored by merchants and capital.

In the next few years, the independent stations of the cross-border e-commerce industry will still be in a dividend period, and the DTC model will give birth to more opportunities. According to Grand view research, the global e-commerce software market is worth $7.151 billion in 2020, and it is expected to grow at a compound growth rate of 16.3% from 2020 to 2027, reaching $20.582 billion by 2027.

The sustained and rapid growth of the industry soil has laid a solid foundation for Weimeng's efforts in the international market. With the full-link digital sea service of "SaaS station building + social media promotion + operation", cross-border e-commerce is expected to become a new growth curve of Weimeng.