Original title: "Ant 315" released semi-annual report: the average daily reduction of marketing pop-up windows is 70%, and nearly 50 offline users are not satisfied with the products.
[TechWeb] July 27th news, "Ant 315" released semi-annual report: in the past six months, more than 10 measures have been launched focusing on platform responsibility, product experience, marketing norms, and platform order. The semi-annual report also revealed that more actions should be taken in the second half of the year in terms of privacy protection, consumer protection system and mechanism.
According to reports, as a long-term action, Ant 315 brings together many teams, such as Ant Group customer Rights Center, Security Center, Privacy Center, Commercial Marketing Department, platform Management Department, and so on, to promote the introduction and landing of consumer protection measures. make consumer protection work routine and specialized.
The report announced that over the past six months, Ant 315 has launched more than 10 measures from four aspects: platform responsibility, product experience, marketing norms, and platform order. including the first release of digital financial platform self-discipline standards, the first online "consumer rights protection channel", start product user satisfaction assessment, vigorously control pop-up windows and other excessive marketing.
In terms of platform responsibility, Ant Group participated in launching the Zhejiang Provincial Financial Science and Technology Ethics Committee, the first provincial financial science and technology ethics committee in China, and was the first to formulate and publish self-discipline standards for digital financial platforms while actively responding to the committee's initiative. At the same time, we have launched measures to promote rational consumption, such as the independent management of the quota for users and the reduction of the quota for some young users. In addition, actively participate in anti-fraud, a daily fraud risk warning covering about 500000 people, half a year to protect potential fraudulent funds of about 2.7 billion yuan.
In terms of product experience, take the lead in going online on the consumer rights protection channel, giving consumers greater autonomy, one-stop view of service agreements, management of privacy settings, and shutting down unwanted message notifications and services. Since its launch in April, more than 50 million users have visited the channel for operation. In addition, start the product customer satisfaction assessment "product health plan", if the product user satisfaction continues to be at the bottom, will be optimized or offline. At present, there are nearly 50 products, Mini Program off the shelves as a result.
In terms of marketing norms, Ant 315 has launched a vigorous rectification of Alipay marketing activities, involving activity copywriting, activity rules, etc., and strives to standardize marketing pop-up windows, so as not to routine and disturb. At present, more than 60 marketing activities have been penalized, and the number of marketing pop-up windows has been reduced by 70% every day.
In terms of platform order, as an open platform gathering more than 3 million Mini Program, Alipay is providing users with clothing, food, housing, transportation and other life services. In order to provide better service, Alipay open platform successively launched the ability of "anti-runaway package" to prevent merchants from running traps under the prepaid mode, and upgraded the "malicious marketing punishment rules". Focus on cracking down on malicious marketing, such as "registration, recharge 100 yuan phone fee" and other malicious marketing.
In addition, in the previously released Ant Group's annual social responsibility report, "strengthening platform responsibility and protecting the rights and interests of consumers" is one of the three most important things for ants this year. It is reported that Ant 315 will continue to act in the second half of the year, focusing on privacy protection and other issues of concern to users, and strengthening the protection of consumer protection systems and mechanisms.