Original title: GOTU.US (GOTU.US) official website and new app launched. Vocational education became another main line of the Gaotu brand Source: Zhitong Finance
The Zhitong Finance App learned that on July 19, it was reported that online education listed company GOTU.US (GOTU.US) recently launched a new official website domain name, www.gaotu.cn, and launched a new version of the app at the same time. The new version of Gaotu's official website integrates various types of vocational education services such as language training, college student examinations, finance, public examinations, teaching materials, study abroad, management, and medical care. In addition to primary and secondary education, vocational education has become another main line of the Gaotu brand.
Among them, language training includes programs such as English and Japanese; college student examinations include levels 4 and 6, postgraduate studies; and financial and economic training includes investment and financial management, financial certificates, accounting certificates, etc. In addition, the medical examination category is a newly launched vocational course, which includes various examination courses such as the medical institution exam, nursing license, medical practitioner, and pharmacist.
In addition to vocational education courses, Gaozu has also launched a comprehensive family education system class, inviting well-known family education experts to answer questions and answers on children's studies issues, extracurricular confusion, parent-child relationship issues, etc.
According to Tianyancha, Gaotu officially changed its name from “Beijing Baijia Technology Group Co., Ltd.” to “Gaotu Education Technology Group Co., Ltd.” on July 16. As a result, the Gaotu brand renewal work was fully completed.
Earlier, on April 22, Gaotu announced that its business brands were fully integrated into “Gaotu”. Gaotu not only inherits the educational concept of “famous teachers make great students,” but also includes blessings for the students to “have a great future.” Using Gaotu as a unified name can better focus on company resources, form greater brand synergies, and serve students' multi-dimensional education needs.
After this brand convergence, the group's product model and brand image will become more clear. Gaotu's Gaotu Classroom focuses on primary and secondary education, while adult education and vocational education will be completely renamed “Gaotu” from “who to learn from”.
Currently, Gaotu uses the “famous teacher teacher+double teacher mentoring” online live streaming model, and strictly selects teams of lecturers throughout the country, so that students are not limited by educational resources and can connect with quality education resources online. At the same time, senior teaching assistants provide full online tutoring, so that students' learning results are clearly visible. In addition, Gaotu's own industry-leading online live streaming technology can give students a good online learning experience and make online learning more efficient.
Gaotu was founded in 2014 and listed on the New York Stock Exchange in June 2019. After years of development, Gaotu has grown into a high-quality online education brand in China. Adhering to the brand mission of “technology makes education better”, it has launched the “large class teaching, small class service, personalized experience” special teaching model through the organic combination of big data, artificial intelligence and online education, to bring users an intelligent, efficient and interactive online learning experience with technological energy to drive industry progress and education inclusion through the organic combination of big data, artificial intelligence and online education.