On July 9, Fang Hongbo published a letter to Beautiful people. In this letter, Fang Hongbo mainly expounds the specific connotation of the value of beauty's "dare to know the future".

On October 19, 2018, Midea held a strategy conference and announced that it would start a new historical journey of transformation and upgrading with a new vision, mission and values. The brand-new vision, mission and values of beauty are: the vision: "the goodness of science and technology, the beauty of life", the mission: "connect people and all things, enlighten the beautiful world", and the values: "dare to know the future".

Fang Hongbo said that facing the future, there is a need for a unified concept of values and a code of conduct to guide every beautiful person to strive for a common goal, and shared a new interpretation of the connotation of "dare to know the future."

First, aim high, beautiful people always have dreams and adhere to long-term doctrine.

Second, customer first, customer is our foundation.

Third, reform and innovation, follow the old road, will never be able to reach the new shore.

Fourth, inclusive cooperation, only diversity and tolerance can make the organization burst out with endless vitality.

Fifth, we should forge ahead in a pragmatic manner, heighten our vigilance, make progress all the time, seek truth from facts, and live up to our words.

Finally, Fang Hongbo said that common beliefs and ideas will make Meimei go more steadily and further away.

The following is the content of "A letter to Beautiful people":

It has been a long way for 53 years, and it is precisely because generations of beautiful people have been practicing advanced values that we have been able to go a long way. From the beginning of entrepreneurship, we adhere to "openness, harmony, pragmatism and innovation". It has experienced the test of the times but has been fresh for a long time, engraved in the bones of beautiful people.

The clock points to 2018, on the occasion of the 50th anniversary of beauty, the new values have been upgraded to "dare to know the future", always with the spirit of tireless exploration of the unknown. In 2021, four major strategic axes will be released and five major business sectors will be reconstructed. facing the future, we need a unified concept of values and codes of conduct to guide everyone to strive for a common goal. Today, we have made a new interpretation of the connotation of "dare to know the future", which we hope to share and encourage with all the beautiful people.

First, aim high.

From the beginning of a plastic bottle cap, beautiful people always have dreams and adhere to long-term doctrine. It is for this reason that a small workshop founded in Beijiao, Shunde in 1968 has grown into one of the world's top 500 international enterprises. Just like sailing, the front is full of unknowns, even though there are ups and downs, but as long as we firmly believe that there is a shining lighthouse in the distance, we will eventually be able to reach it.

Second, customer first.

Customers are our foundation. It is very important to adhere to everything from the user's point of view, listen to the voice of the user, and attach importance to every feedback from the customer. We encourage people to actively identify "customers" in their jobs, and always think and solve problems from the user's point of view; encourage people to listen directly to customer feedback and strive to improve the delivery experience so as to leave simplicity to users and complexity to themselves.

Third, reform and innovation.

If you take the old road, you will never reach the new shore. No matter what department or position you are in, we want you to keep growing thinking and break boundaries. Persevere in the face of setbacks and learn from criticism. Make a bold attempt to take risks. In the era of VUCA, we need this spirit of daring to explore and embrace change to cope with the increasingly complex external environment.

Fourth, inclusive cooperation.

Beautiful people are distributed all over the world, and you will deal with colleagues of different genders, ages, personalities and nationalities. It is precisely because we live in different environments and backgrounds that we are able to collide with wonderful views from different angles, so that we can get many different answers to a question. At the same time, we advocate breaking the hierarchy and frank communication is not supreme; there is no need to ban ourselves because of self-awareness. Only diversity and tolerance can make the organization burst out with endless vitality.

Fifth, be pragmatic and forge ahead.

Be vigilant, make progress all the time, seek truth from facts, and be true to your word. We should inherit the fine tradition of pragmatism and forge ahead of the United States, always maintain a sense of hardship and a sense of crisis, and take the initiative to seek change at the best time. Respect the facts, not the people, adhere to the integrity of the team, do not boast, refuse to implement without speculation, and actively be a problem solver.

What are the values? It is the way we treat our work every day, it is the reason for us to make choices in the face of decision-making, it is a code of conduct that everyone in the organization adheres to and practices; values are not just a matter for managers, they are about you and me. It should be the responsibility of every beautiful person to know it, identify with it, practice it, defend it and inherit it. We firmly believe that common beliefs and ideas will make us more robust and farther away. From today on, we will take a new step together and meet in a higher future.

To

Fang Hongbo

July 9, 2021