"Dading leek", "Dading car owner interviewed by pua", "extreme krypton harvester", "a little stupid and speechless" …... These are some of the typical nicknames in the unsubscription group of polar krypton owners.

Two months ago, they were attracted by a press conference and even paid a deposit of 2000 to 5000 yuan (5000 yuan for Dading and 2000 yuan for Xiaoding) without a production car, and the car owners chose "blind krypton" out of their trust in Geely.

Then, together, they embarked on the road of protecting their rights by returning and transferring orders. "playing word games, 800V into 400V, misleading consumers; the price is opaque, the label is not clear, there is no integrity, and there is a fare increase in disguise. These are their lists of extreme krypton sins.

With regard to the above questions, Tech has sought confirmation from polar krypton, which has not been answered as of the press release. When traditional car companies enter the era of electric intelligence, the first proposition they encounter is the change of distance.

Once, there were agents, dealers and 4s stores between the mainframe factory and users, but now in the new car-building era, the former fence has been torn down, and the mainframe factory stands naked in front of consumers and users. How to hand over the answer paper has become a new problem.

"tricks"?

Do you know PUA?

"I, a middle-aged man, got a new experience, and I was PUA by the car company," Wang Shen said of the feeling at this time.

"inexplicably, I fell in love with this car somehow, and at first glance I thought, wow, is this a car? This (configuration) is too fragrant, and then placed an order, and then slowly feel that something is wrong, more and more wrong. "Chen Li was also one of the fans who was ringed in the early days.

As Geely's biological son, Polar Krypton, formerly known as Lecker ZERO, became one of the first electric car models to enjoy the vast architecture, but in fact, I didn't hold out much hope because it didn't make much sense to set up a new brand, just like Geely and Geometry, Volvo and Polar Star, Lecker and Polar Krypton, it was more brand-attached than a new brand. But as soon as the price came out, it was attracted. The price of 266800 was too attractive. "

In April, Polar Krypton was born, both at the press conference and at the Shanghai Auto Show, which attracted a lot of attention. The booths of Pole Krypton were so packed that they even had to wait in line for eight minutes on weekends. Shengyi also fell in love with extreme krypton in this light. As the license plate of the local new energy model in Hangzhou was not restricted for the time being, Shengyi set his sights on the electric car. "I compared it. I liked Tesla, Inc. before, but I didn't dare to buy it after the storm. XPeng Inc. 's sedan car, my family has children do not consider, in fact, I have considered NIO Inc., but calculated, 100000 will be spent on service. I felt that the total brand premium was a little high until extreme krypton appeared, and I knew it was it. "

Polar krypton, like a car hunting sedan, quickly became a wild leopard, breaking out of the siege of new car-building powers. from the point of view of performance-to-price ratio and configuration, polar krypton is targeting the customer base of Tesla, Inc. Model Y and NIO Inc..

One of the highlights of extreme krypton is 800V high voltage fast charging, because extreme krypton 001 comes from Geely's vast SEA architecture, and Geely vigorously promoted the vast architecture to support 800V high voltage fast charging, which can be recharged for 5 minutes and last 120km.

As a result, as the vast structure of the first model, extreme krypton 001, is naturally quickly associated by consumers to support 800V fast charging. At the press conference, polar krypton did not mention whether it was 400V or 800V.

However, after waiting for 2 months, the car owner only waited until the final 400V. In this regard, polar krypton said on official account that the current 800V technology is not mature, and 400V is enough.

But this statement was not accepted by the car owners, and the car owners rebounded immediately.

Wang Shen said: "of course, we know whether the 800V technology can be realized or not, it depends on the charging pile, but the charging pile our country will soon update the power and interface standards of the charging pile. Can it reach 800V about how long the product life of this car is? Another car owner, kimi, said, "I heard that the new generation of Jihu is 800V. It's not that the technology can't be achieved, but that it's reluctant to give it to car owners."

"you (car company) directly tell me it doesn't matter, I will choose whether to buy it or not, you use this association means, marketing skills to make me think this is 800V. If you tell me no after 2 months, I must not be able to accept it. Polar Krypton has not released order data, and according to Tech, orders have exceeded 10,000.

But this is a far cry from the data that some car owners know when they book a car. The theory of Xiaofeng's sales at that time was that 70, 000 orders were booked on the day of the press conference, and now there were 100000 orders, implying that Xiaofeng quickly issued an order. When Xiaofeng asked if so many orders could not be delivered, the sales also said decisively that all orders could be delivered this year, so don't worry about it.

An Conghui, CEO of Polar Krypton car, said that the order volume far exceeded expectations and stopped receiving small intention payments from June 15. The delivery rules are also announced: before June 15, Dading users will be delivered according to the deposit payment time sequence from October 2021, and some configurations may be delivered in January; after June 15, Dading users will be delivered according to the deposit payment time sequence after the Spring Festival in 2022; all Dading users before July 31 (including July 31) still enjoy the rights and interests of 5000 yuan to 20000 yuan.

The price is then adjusted to 284000 yuan without subsidies next year, and according to the decline of new energy subsidies, the subsidies will be reduced by 30% next year, which means that although the car is ordered this year, it is unable to enjoy this year's subsidy due to insufficient capacity of polar krypton. This has caused dissatisfaction among users.

There are also dissatisfaction from the configuration, polar krypton press conference released respectively, ME, WE, YOU three versions, consumers naturally correspond to the low, medium and high configuration. Later found that the YOU version is not the top, and ME, WE two versions casually add an option of more than 300000, will not be able to subsidize.

At the press conference, polar krypton uses standard, full, and customized to distinguish the three versions. At the press conference, there is no difference between WE and YOU versions of privacy glass. Consumers default that privacy glass is standard in the whole department, but subsequent car owners found that the WE version does not contain privacy glass, and the optional version needs to pay an extra 5000 yuan. On the other hand, the electric regulating canopy is not standard, and the cost of selection is nearly ten thousand.

On this point, Pole Krypton explained that it was added after the user's suggestion, but the car owner who had paid Da Ding told Tech Planet, "at the Shanghai Auto Show, Pole Krypton Central Control has this function, but the engineering car at that time could not be displayed. I absolutely do not believe that it was requested by the user to be added later. I just want to charge another sum of money. "

Geely officials believe that this is the user's misunderstanding. In response to the above questions, Tech planet asked polar krypton for confirmation, as of press time, polar krypton officials did not respond. The car owner "Xiao d" asked, if you think that the car owners are all for the sake of protecting their rights and thinking one-sidedly, you can take a look at the articles promoted by extreme krypton at that time, many of which are even soft articles of extreme krypton, and these data are released with the acquiescence of extreme krypton. is this all fake?

This time, it triggered a bigger rebound from users. From highlight to doubt, polar krypton has only gone through two months. In the face of doubts from consumers, extreme krypton chose to be silent, but chose to lock the date, all large orders, locked on July 31, non-refundable.

Make up lessons with great strides in new energy

Geely, an established private car company, is in urgent need of a breakthrough of new energy. But extreme krypton and even Geely behind are not ready yet. For Li Shufu's "Blue Geely Action", Geely first launched the brand "Geometry", but its sales were dismal. In 2020, the "Geometry" brand sold only 10328 vehicles, with monthly sales of less than 1000, a large part of which was B-end consumption. and in conjunction with Volvo to launch the high-end electric car Polar, Polar Star sales have always been in the triple digits.

In the face of the new car-building forces in the head, they are advancing by leaps and bounds towards the goal of delivering ten thousand units a month. This time, Geely was in a hurry. Li Shufu decided to take charge personally. Extreme ZEEKR became Geely Automobile's second major layout to attack the new energy vehicle market. Even the name shows extreme Krypton ambition, and the "extreme" of extreme Krypton represents the extreme. Krypton is a chemical element Kr, which stands for the technological symbol of the intelligent age of electric drive. This new word sounds trendy and technological.

But everything came in such a hurry that Tech learned that at present, Polar Krypton is displayed in the style of a flash store, with only 1-2 showrooms in each city, ranging from 1 to 2 weeks, and as to when it will have a fixed storefront, Polar Krypton's sales consultant said, "We will be able to open the store in the second half of the year." Tech Planet learned through insiders that as of July 31, Polar Krypton only plans to open stores in 10 cities, including Beijing, Shanghai and Guangzhou.

The delivery center is also a planned product. A Ningbo car owner who has paid a "big deposit" of 5000 yuan asked where to pick up the car when it was sold. The city manager said that the country is divided into six regions, and how many delivery centers will be set up in each region. if the city does not have a delivery center, pick up the car in a nearby city and advise her to pick up the car in Hangzhou.

The owner of an electric car is more concerned about the progress of the construction of the charging pile than the one-time delivery center. At the press conference, polar krypton announced that in order to achieve the ultimate user experience, polar krypton will build its own zero-anxiety charging service system. In 2021, polar krypton will complete the construction of 290 charging stations and 2800 charging piles. It is estimated that by the end of 2023, the cumulative number of polar krypton charging stations will reach 2200 and the total number of charging piles will reach 20000.

Tech planet asked a polar krypton internal employee about the progress of the self-built charging pile. The person said that the charging pile is being located and is still under construction. The other party said that this part needs to be understood by vast energy sources, and that the two are separate. I don't know which part of the business.

The 1000 kilowatt-hour discount advertised by polar krypton can only be enjoyed by self-built charging piles in polar krypton, while at present, the number of self-built charging piles is zero. Newly built cars are also the era of software-defined cars, configuration is a real parameter, and self-driving is the user experience of thousands of people, but it takes a test drive or even a longer driving experience to be sensed. There has been no news of polar krypton.

Mr. Ma, the owner of Dading, told Tech that the previous notice given by the sales was that a test drive would be arranged before the end of July, so that people would not be able to buy a car without experience, but now that the deadline is getting closer and closer, when the test drive will be arranged is still unknown.

Offline stores, the construction of charging piles, test driving dates, and financial policies are all unknown. July 31 is approaching, and there is no response from polar krypton officials.

In the face of all unknown "Dading" car owners, have begun to change orders, refund orders, this "unsuccessful start", so that the highlight of polar krypton began to be overshadowed by dark clouds.

The coat of traditional automobile enterprises and the lack of Internet thinking

Compared with the unprepared challenge of new energy, Geely, which has always been familiar with the operation of capital, has not been left behind by polar krypton.

Geely Automobile said in a notice on the Hong Kong Stock Exchange that in order to develop the polar krypton brand, the polar krypton group has concluded the CEVT acquisition agreement, the vast energy acquisition agreement and the Ningbo Weirui subscription agreement, that is to say, through this acquisition, the four-month-old polar krypton car will have the relevant technology for CEVT to develop cars, as well as the ability to produce and sell electric vehicles, power batteries, electric drive systems and other auto parts.

According to the data, CEVT, which was acquired 100%, was established in Sweden in 2013. it is another automobile R & D center side by side with Geely Group Research Institute, mainly engaged in intelligent electric vehicle modeling design, software system development, hardware module development, virtual simulation technology research and development, as well as providing intelligent mobile travel technology solutions.

At the level of capital operation, on June 25, Geely Automobile issued two consecutive announcements on the Hong Kong Stock Exchange, one is to withdraw the A-share company venture board IPO, and the other is to seek different external financing options for its smart car brand, Polar Krypton Intelligent Technology.

In the view of an insider of a brokerage, perhaps Geely wants to make polar krypton listed separately.

The bridge between polar krypton and capital may be easy to build, but the hearts of consumers and users are not so easy to reach.

At the press conference, Polar Krypton expressed its determination to build a user community, "let car owners communicate anytime, anywhere, become part of the user circle, and listen to people's opinions and complaints." An Conghui even announced that he would support co-creation with 4.9% of the shares, encouraging users to participate in the development of polar krypton in the form of the highest level of the enterprise. for polar krypton, users are friends, colleagues and co-creative partners.

But in fact, App, which launched overnight on June 30, has become a new slot for users. One car owner showed to Tech that he sent these concerns to the polar krypton App, but was soon blocked by the operator, "if you don't let anything bad, you have to praise it. This is the so-called user co-creation?" "

And other users also said that the previous Mini Program points, orders can not be synchronized and can not be changed, so that they do not know the "blind booking" users full of unknown emotions, but around the App can be sold normally.

Traditional car companies are not short of strength, and Geely was once a business card of domestic brands, but in the era of electric cars, the change is not only the energy change from oil to electricity, the traditional car companies only see the change in the form of vehicle driving, but do not see the essential changes of electric vehicles compared with fuel vehicles. There are obvious gaps in autopilot, intelligent network connection, communication and publicity, user operation and so on.

Once upon a time, there seemed to be a natural distance between the mainframe factory and the consumer, this time, let the consumer face the change of the mainframe, requiring the mainframe factory to have strong control over the user's resources and information, and must achieve absolute control, control at any time and immediate response.

This is easy to do in the Internet industry, and virtualized products can provide immediate feedback and meet the needs of users. it is also one of the key factors that car-building "three fools" (NIO Inc., ideal, XPeng Inc.) who were once good at Internet thinking can win the hearts and minds of consumers.

In the past, the task of the mainframe factory was to build a good car, but today, it is not enough to build a car. How many points can be achieved in the "Beyond car", and how many places can be ranked in the ranking list. As Li Shufu said at the start-up meeting at the beginning of the year, in response to the current changes in the automobile industry, "this century-old automobile reform, which is full of opportunities and challenges, is a new marathon. It has no end, only the beginning." There is no way, only direction. "