The selection of the 2021 (7th) gold medal secretary sponsored by Sina Finance is in progress. During the selection period, Sina Finance launched "Dong Mi said" video interview activities, through Dong Mi's perspective to lead investors to in-depth understanding of the company. In this issue, Secretary Dong Xu ran will take you intoA good product shop.
Sina Finance: what is the operating condition of the company?
Xu ran, a good product shop: founded in Wuhan, Hubei Province in 2006, it is a platform, digital, product scientific research and innovative enterprise driven by full-product snacks, multi-brand operation, omni-channel layout and efficient operation under the coordination of the whole industry chain.
At present, there are more than 1400 kinds of good products, and more than 2700 stores have been set up across the country, covering 102 sub-channel entrances, with 116 million members in the whole channel, and a total of 400 million consumers have purchased them. now it has achieved the national leading sales of high-end snacks for six consecutive years.
On February 24, 2020, the good products store was listed on the A-share main board (stock code: 603719) and was known as the "first stock of high-end snacks".
Sina Finance: what are the characteristics of the company in terms of products, research and development, marketing, etc.?
Good product shop Xu ran: good product shop enriches the product line with the speed of 30-40 new products every month.
After listing, quality stores further fulfill their food corporate responsibilities, focus on consumers' nutrition and health needs of their products, and launch sub-brands for children and fitness people.
The quality products shop has more than 200 merchandise and R & D personnel, a physical and chemical laboratory approved by the national laboratory, and a quality Nutrition Research Institute engaged in independent research and development and the incubation of the health food industry. with Beijing Meat Research Institute, China Agricultural University, Oil Institute of China Academy of Agricultural Sciences and other professional research institutions and scientific research institutions to carry out various forms of industry-university-research, agricultural and industrial cooperation.
The good goods shop has the only online and offline balanced and highly integrated omni-channel sales network in the leisure snack industry. Take live e-commerce as an example, in 2020, good products store set up a social e-commerce division, in-depth cooperation with more than 3000 top star anchors, with the highest GMV2200w, breaking the industry record.
Sina Finance: the company's future development plan?
Quality shop Xu ran: driven by diversified, multi-scene, high-quality and high-frequency consumption demands, quality shops have established "high-end snacks" as the strategic development direction of the enterprise.
In the future, quality stores will continue to adhere to the business philosophy of "quality first", spare no effort to continuously improve product quality, strengthen product innovation, cultivate market segments along the high-end snack strategy, and provide differentiated product solutions for segments of the population. to meet the needs of users for nutritious and healthy food.