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B站12周年陈睿演讲:社区优先而非规模优先 过去一年弹幕关闭率降低42%

Chen Rui's speech on the 12th anniversary of Station B: Prioritize community over scale, and the barrage closing rate fell 42% in the past year

新浪財經 ·  Jun 26, 2021 22:19

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Sina Science and Technology News on the evening of June 26th, today is the 12th anniversary of Bilibili Inc.. In the live broadcast of Bilibili's 12th anniversary speech, Bilibili Inc. Chairman and CEO Chen Rui shared Bilibili Inc. 's development and thinking over the past year.

Chen Rui mentioned Bilibili Inc. 's community construction many times in his speech, "Bilibili Inc. is not a tool, but a community." Community construction has always been attached great importance to. He said that community priority is the first sentence of Bilibili Inc. 's corporate culture, not scale priority, scale growth is the means, to make the community better is the goal. For the users of Bilibili Inc. now, what they can feel is the community atmosphere. The purpose of the company is to make Bilibili Inc. Community the best community in the world.

According to its disclosure, the number of full members who have answered 100 questions in the community has exceeded 110 million. Twelve years ago, between June 26 and July 25, 2009, more than 65% of users were still active this year.

In the first quarter of this year, the average number of monthly interactions in Bilibili Inc. community reached 6.6 billion, an increase of 35% over the same period last year, of which the year-on-year growth of on-screen comments was 41.5%.

With regard to the argument that the number of users will increase, the quality of on-screen comments and comments will deteriorate, Chen Rui said, please believe in the power of the community. Bilibili Inc. is a community, and most community members hope that the community will develop in a better and more harmonious direction. therefore, everyone will consciously maintain the normal order of the community and resist a small amount of bad information, which forms the self-purification mechanism of the community.

And Bilibili Inc. also launched a self-purification system based on artificial intelligence on barrage and comments: the Avalon system. Through user reporting and automatic identification of the system, we can find more than 0% of the bad content, remove it, and improve the on-screen comment experience.

Chen Rui said that in the past year, the on-screen comment closure rate of Bilibili Inc. community has decreased by 42%, which means that for the vast majority of users, the on-screen comment experience has improved over the past year. At the same time, the number of users with one button and three companies has increased by 33% in the past year compared with the same period last year.

Bilibili Inc. may be one of the few platforms in the world that recommend content with positive feedback from users as the main factor. He mentioned that Bilibili Inc. is now a platform of more than 200m people, and it is a difficult and complicated task to maintain a community atmosphere and content quality of a platform of more than 200m people. at the same time, the team should also take the initiative to do a lot of things.

In addition, Chen Rui also mentioned that the pan-knowledge content of station B accounts for 45% of the total video broadcast on the whole platform, and video is more suitable for spreading knowledge than entertainment content. "in the future, all the knowledge recorded in books will be reinterpreted by video. "

Edit / richardli

The translation is provided by third-party software.


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