Sina Tech News reported on the evening of June 22, Beijing time. According to reports, research agenciesAdobeAnalytics expects a two-day periodAmazonsThe first-day sales of the “Prime Day” global shopping promotion is expected to set a record for online sales this year.

“Prime Day” this time began at 3 a.m. EST on Monday.AdobeAnalytics estimates sales of more than $5.6 billion in the first 24 hours, an increase of 8.7% over the previous year. This exceeds the $5.1 billion consumption record set on Thanksgiving day last year.

Adobe Analytics data also showed that retailers with annual revenue exceeding 1 billion US dollars reported a 28% year-on-year increase in e-commerce sales announced on Monday. Smaller retailers with annual revenue of less than $10 million increased 22% in sales.

Jason Woosley (Jason Woosley), vice president of business products and platforms at Adobe Analytics, said in response: “The first day of Prime Day successfully pushed the consumer momentum of e-commerce in the US to a new level, and it was also a time when the online retail environment was experiencing a high level of growth due to the pandemic.”

According to Adobe Analytics data, on MondayAmazonsThe biggest discounted item found on the site was toys, which dropped an average of 12% in price. Also, the average discount for household appliances is 5.2%, while the discount for electronics is around 3%.

Adobe Analytics also said that the best deals on all categories of products are expected to arrive later this year during the peak Christmas shopping season. This week, some brands have chosen not to offer discounts on any products. Furthermore, logistics issues have also tightened control over inventory, which means that retailers have fewer products to cut prices on hand.

In early trading today, Amazon's stock price was once reported at $3497.35 per share, up 1.26%. Currently, Amazon's market capitalization is around $1.76 trillion.