Recently, Apple Inc CEO Cook said at the 2021 Vivatech Conference in Paris, France, that iPhone 13 is better than iPhone 12. This sentence coincides with the stem of Wang Shouyi's thirteen incense, precisely because of Cook's self-exposure, so that the majority of consumers' expectations of the iPhone 13 series have risen to a new height.

Now the new news about the iPhone 13 series has been updated again on the Internet, not only the price that everyone is most concerned about, but also some hardware parameters.

The changing revelations are hard to tell whether they are true or false

• The amount of fruit increase will not increase the price.

For the soon-to-be-released electronic products, consumers are often most concerned about the price of new products. As a leader in the smartphone industry, Apple Inc's mobile phones usually start at a higher price than Android phones, so that when it comes to iPhone, the first thing that comes to mind is "expensive".

Especially since the generation of iPhone X (starting at 8399 yuan), the former vice president of Apple Inc, Angela Arentz (former CEO of Burberry), successfully turned Apple Inc into luxury consumer goods through a series of price increases.In iPhone XS's generation, the starting price has gone up by 300 yuan.

According to statistics at the time, iPhone shipped 34.2 million units in China in 2018, compared with 36.7 million sold in 2017. Although Angela mainly promotes iPhone as a luxury product, which looks good and brings high profits and high income to Apple Inc, sales have slowed down.

Until 2019, the departure of the female executive also means that Apple Inc's product strategy has changed from luxury to high-end products.Obviously, this is the case. The starting price of iPhone 11 is 1000 yuan cheaper than iPhone XR and 3200 yuan cheaper than iPhone XS.

Apple Inc's strategy of increasing the quantity and not increasing the price successfully saved the iPhone sales. According to market research firm Omdia, iPhone 11 sold 37.7 million units in the first half of 2020, compared with 26.9 million units sold by iPhone XR in the first half of 2019.

Judging from the data alone, Apple Inc's strategy of increasing quantity without price increase is very successful, and the iPhone 12 series also adopts the same pricing strategy.

Since Apple Inc's strategy of not increasing fees and charges has been so successful, what about iPhone 13?

According to a report released by TrendForce, the starting price of the iPhone 13 is expected to be the same as the previous generation, starting at $699, compared with 5499 yuan for Bank of China last year.In other words, the starting price of iPhone 13 this year may be the same as that of last year.

• 1TB stores pigeons.
  

Today, Android phones basically start with 128GB storage, and 64GB has been cut a long time ago. But Apple Inc is an exception. Even the latest iPhone 12 series still offers the 64GB beggar version, while the Pro version offers the highest 512GB storage.

Earlier, it was reported that iPhone 13 will no longer provide 64GB storage to users, 128GB will start directly, and the Pro version will support 1TB storage at the highest level. To be honest, 64GB is not enough now. Users who like to take photos or play games, the former will store a lot of photos in the album, and the mobile phone storage will be full before they know it; the latter downloads a popular game, such as Masters, at least needs to take up more than 5GB storage space. Except for users who only make phone calls and rarely install App, 64GB's iPhone may be enough.

In addition, now that App such as Wechat and QQ have been used for a long time, if the cache is not cleaned in time, a single App will occupy more and more storage space as time goes by.

Unlike Android phones, iPhone's 64GB is upgraded to 128GB with a price difference of 500 yuan. If you upgrade directly from 64GB to 256GB, you need to make up 1300 yuan, so users need to spend less than 8000 yuan to buy a 256GB iPhone. On the Android side, users can buy 8+256GB 's flagship phone for as little as an iPhone 12 mini.

Therefore, if the iPhone 13 starts 128GB directly and the price remains the same as the previous generation, it can save money and enjoy the iPhone with larger storage capacity for fruit fans, which is definitely a good thing to kill two birds with one stone.

Unfortunately, TrendForce said that iPhone 13 is still the start of 64GB storage, while the Pro version does not have web-based 1TB storage.This means that consumers will not be able to buy a larger storage version of iPhone 13 at the price of 64GB, and consumers with plenty of money will not be able to buy 1TB's iPhone 13 Pro/ Pro Max.

• There is no way to take a 48 million-pixel main picture.

Apple Inc can be said to be quite obsessed with the iPhone camera, with a 12 million-pixel camera for six years. Android phones, even if not the flagship model, have basically become standard 64 million pixels.

Some time ago, the iPhone 13 series rear main camera suddenly became popular on the Internet, which will be upgraded from 12 million pixels to 48 million pixels. I thought I could finally experience a high-pixel camera on iPhone, but it may just be a fantasy.

According to a report released by TrendForce, the iPhone 13 main camera only adds the sensor displacement anti-shake technology of iPhone 12 Pro, which is equivalent to the decentralization of the technology. The Pro version of the main camera will be upgraded to a 6p lens, but also can achieve autofocus function.

Judging from the report alone, the iPhone 13 series camera is only a small upgrade. The main camera may not have 48 million pixels, but it should still be 12 million pixels.。Pro version of the 6p lens, the ability to gather light will be enhanced, can further improve the contrast and resolution of photos, while improving the glare problem in dark scenes.

Although the iPhone 13 series did not use the rumored 48 million pixel camera, at least the photo experience will be improved, and the glare problem of iPhone 12 should also be improved.

Summary

For now, iPhone 13 is more like a small upgrade of the previous generation, with no special highlights, except that the Pro version adds a 120Hz screen with a high refresh rate on the hardware. This is reminiscent of this year's WWDC developer conference, where iOS 15 is basically an iOS 14 in a shell.

No matter how ambitious Apple Inc is and how touted by other media, for consumers, all they see is Apple Inc squeezing toothpaste again, and even this year they are too lazy to squeeze toothpaste. Does iPhone 13 really smell good? We might as well make a question mark first. after all, the machine is in the exposure stage, and the information transmitted online may not be accurate. Mm-hmm. It seems to be the only way to think so.

However, there is no need to further raise the price of the iPhone 13 series at this level of upgrade. In fact, starting with the iPhone 12 series, Apple Inc raised the price of the digital series by adding an iPhone 12 mini, which is in line with the iPhone 11, but with a smaller screen size and worse battery life.

IPhone 12, which should have been priced at 5499 yuan, was replaced by 12 mini. I have to say that Cook played a good card. Knowing that most users will choose a larger size of iPhone 12, they need an increase of 800 yuan on the basis of 5499 yuan to buy a beggar version. If you want a higher storage capacity, you need more money. From this point of view, the strategy of not increasing fees and charges in the form of fruit has changed somewhat since last year.

Fortunately, there is news on the Internet that Apple Inc may cut the mini version of iPhone next year, when the product pricing will continue to stay at 5499 yuan, or the price will rise to the price of that year's iPhone XR, it depends on Apple Inc's next plan.