Original title: Lei Jun official Xuan Xiaomi 618 war report, sales exceeded 18 billion, these two mobile phones made great contributions! Source: Tencent News
Every year after the end of the e-commerce festival, there will be a fixed link, that is, major manufacturers will publish war reports, even small and medium-sized mobile phone brands will publish a round of war reports, and the data of the war report look good. This is because small and medium-sized mobile phone brands can take some appropriate prefixes before the war report, such as a fixed time period or a fixed price, as long as the prefix is good, there will be no less titles. But Xiaomi doesn't have to do this. As one of the leading players in the mobile phone industry in e-commerce festivals over the years, Xiaomi has done well every year.
After the end of the 618 e-commerce festival this year, Lei Jun announced the Xiaomi 618 war report on June 19. According to the Xiaomi company's war report, the cumulative payment amount of Xiaomi products successfully exceeded 19 billion yuan during the 618 e-commerce festival. there is no doubt that this achievement is very magnificent, of which Xiaomi mobile phones account for the majority of sales, this time the results of Xiaomi mobile phones are particularly outstanding.
Xiaomi directly won the champion of mobile phone sales on the whole platform this time, so Xiaomi was able to earn 18 billion yuan in sales this time, and mobile phone sales definitely accounted for the majority, and two of them made great contributions. Xiaomi 11 Pro and Xiaomi 11 Ultra, Lei Jun even specifically mentioned these two phones, and said that the sales of these two phones far exceeded expectations, as Xiaomi's flagship high-end flagship at a high price. These two models really make a big contribution to overall sales.
There is also a reason why these two phones sold well during the 618 period. first of all, let's take a look at one of them, Xiaomi 11 Ultra, which was originally priced at 5999 yuan. The price of Xiaomi 11 Ultra was much cheaper. The drop of 700 yuan, coupled with a membership voucher that can be stackable 400 yuan, finally adjusted the price to 4899 yuan. As the current strength in all aspects is excellent, and it has the first image strength in the industry, it is very cost-effective to spend 4899 yuan to start. So it sells very well in 618.
As for the price of Xiaomi 11 Pro, which is priced at 4999 yuan, the price of this e-commerce festival has also dropped by as much as 700yuan, which means that the purchase price of this phone is only 4299 yuan. Moreover, if consumers buy the top version of the phone's 12GB+256GB, they can also add a membership voucher of 400yuan on the basis of 700yuan. The drop is also 1100 yuan. Although the image strength of Xiaomi 11 Pro is not as good as that of Xiaomi 11 Ultra, this phone is lighter. Almost all aspects of strength are top-notch.
Because Xiaomi 11 Ultra and Xiaomi 11 Pro are powerful and expensive, but they have greatly reduced prices during the period of 618, so their final sales performance is very good, in Lei Jun's words, it is far more than expected. It should be noted that in order to make up for the regret of consumers who did not have time to get these two phones, these two phones are still in a state of price reduction. You can also enjoy the above-mentioned price on June 18, with a drop of up to 1100 yuan, so these two flagships of Xiaomi are still worth getting.