Original title: Xiaomi 618Ultimate Battle report released: sold 19 billion and sold Android phones on the whole platform the first source: Tencent News
At 24:00 on June 18, the annual promotion officially came to an end, and it was time for everyone to share their achievements.
10:00 this morningXiaomi officially released the final battle report on June 1-18, which shows that Xiaomi paid more than 19 billion yuan on the platform from June 1 to 18, an increase of 90% over the same period last year and nearly double that of last year.
Among them, the mobile phone category won the first place in sales of Android mobile phone brands on the whole platform, while high-end mobile phones also achieved unprecedented good results, winning the first place in Android phone sales in the 4000-5000 yuan price range of JD.com and Tmall, and also winning the first place in sales in the price range below 1000 yuan.
Among the mobile phone items, Xiaomi 11 Pro also topped the Android phone sales of JD.com and Tmall, which is also the best proof of Xiaomi's foothold in the high-end market.
In terms of TV, Xiaomi also takes the first place in terms of sales / sales of the whole platform.Also won the 32-inch, 43-inch, 50-inch, 55-inch, 65-inch, 70-inch, 75-inch, 86-inch, 98-inch nine-inch sales / sales champion, covering almost all common TV sizes.
In addition, Xiaomi is also in the Xinfeng air-conditioning category, winning the platform-wide sales / sales double first.
It is worth mentioning that under the huge ecological blessing of Xiaomi, the AIoT category directly ranked first in the 158th item of the whole platform.Among them, smart bracelet category, millet box category, intelligent door lock category, WiFi 6 router category, water purifier category, mobile power category and many other products have won the first place in multi-platform sales / sales.
In the hot live broadcast this year, Xiaomi brought more than 1.34 billion goods on the platform, an increase of 92% over the same period last year, winning the double champion of JD.com / Tmall mobile phone live broadcast.
In addition to the good results online, the sales of Xiaomi's new offline retail system also increased by 123% compared with the same period last year, mobile phone sales increased by 63%, smart life product sales exceeded 2.65 million, and sales increased by 33% compared with the same period last year.
As can be seen from the above war reports, Xiaomi's achievements in this 618 can be said to be in full blossom and achieved an all-round victory.
