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时尚化零食化引领滋补消费热潮 燕窝、花胶、人参液在京东健康618受追捧

Fashion snacks lead to nourish consumption craze bird's nest, flower gum and ginseng liquid are popular in JD.com Health 618.

金融界 ·  Jun 18, 2021 16:49

Source: financial community network

Nowadays, people's consumption demand for health is becoming more and more comprehensive and refined. This yearJD.com Health618 launched a variety of nourishing fashion joint products, bird's nest, flower gum, ginseng liquid and so on have become consumers' favorite nourishing products.

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On June 18, the bird's nest category was outstanding, of which the overseas direct-mining bird's nest turnover increased by more than 10 times compared with the same period last year, and the turnover of donkey-hide gelatin powder increased by 240% compared with the same period last year. For time-honored brands, the turnover of Lei Yun, Tongqing and Tang increased by more than 100% compared with the same period last year; for emerging brands, the turnover of Aisha, Guandian and Yan Xiaochu all increased by more than 3 times year-on-year.

Among the users who bought tonic products during the 618 period, the proportion of Shandong users continued to rise, with an increase of more than 50% compared with the same period last year, with the highest growth rate; 60% of users under the age of 35, and health care families are getting younger at an accelerated pace.

Good effect is inseparable from good quality. JD.com Health is committed to bringing high-quality health and nourishing products to consumers by providing direct supply from the source and quality certification. JD.com Health 618 is still in progress. Come to JD.com to choose high-quality nourishing products and start a healthy life.

The translation is provided by third-party software.


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