Source: financial graffiti
Niuniu knocked on the blackboard:
According to Huachuang Trading Company, 618 this yearTmall's sales exceeded 20 billion from June 1 to June 3, and the GMV exceeded 1.4 billion on the first day of Douyin 618. During the period of June 18 last year, Tmall's turnover was 698.2 billion yuan, JD.com 269.2 billion yuan, and Pinduoduo's family turnover increased by 119%..
The opening of 618 this year was only one hour, and the transaction of live streaming on Taobao exceeded that of last year.Break 2 billion in 1.5 hoursDuring the pre-sale period, Li Jiaqi brought 8.5 million pieces live with him, which is expected to convert sales.2.7 billion yuanWeiya brought nearly 6.2 million pieces, which is expected to convert sales.2.2 billion yuan. June 1-June 3Viya brought goods worth 650 million yuan, Li Jiaqi brought goods worth nearly 400 million yuan, and snow pears brought goods worth nearly 300 million yuan.. In the list of Douyin with goods.Hu Haiquan brought 100 million yuan of goods on June 1.To widen the gap with the carrying amount of 20 million-30 million yuan for other top talent.
The number of Tmall brand participation is 2.5 times that of last year.A total of 250000 brands and 130 million items1.4 million of them are new products.In the first hour, the turnover of 1700 brands exceeded that of last year, and the number of JD.com pre-sold brands increased by 126% compared with the same period last year.
Cutting-edge brands such as colorkey, perfect Diary, Hua Xizi. Tianke, cloud whale, Ubras and other brands sold more than 100 million, promoted 618 pre-sale of the first echelon of new brands.
According to data Wei data, Tmall platform pre-sale (including the final payment) the highest category of transactions is still beauty makeup, compared with last year's pre-sale conversion volume increased by 91.7% year-on-year. This was followed by an increase of 121.4% in 3C digital compared with the same period last year, and the pre-sale conversion volume of sports, household goods and clothing also more than doubled compared with the same period last year, up 287.9%, 232.9% and 220.2%, respectively.
Tmall 618 pre-sale Brand list (Source: Datwei, Huachuang Securities)
According to the data of online merchants under the world, L'Or é al broke 300 million in 2 hours, Shiseido, Winona, run Baiyan, Quadi, Ben and other more than 30 brands exceeded 10 million in one hour. Tianke, Cloud Whale, Ubras and other brands over 100 million, promoted 618 pre-sale of the first echelon of new brands.
On the broadcast at the store. XIAOMI's flagship store has accumulated sales of 180 million yuan in three days, ranking first in the list.The cumulative sales of FILA flagship store for 3 days are 37.78 million yuan, Colorkey 21.02 million yuan and perfect diary 16.85 million yuan..
JD.com 's beauty makeup and mother and baby's performance is eye-catching this time. According to the data of JD.com Research InstituteJD.com issued more than 100 million orders on the first day, the turnover of 4800 brands increased more than fivefold, and more than 60% of the stores doubled.. Subdivide the "quality" demand for products with high growth: among them, skin shower sales increased by 300% compared with the same period last year, children's bookshelves / tables and chairs increased by 220%, pet health care products increased by 100%, and pet intelligent dryers increased by 300%.
According to the data of Yibang and JD.com, the turnover of domestic cutting-edge skin care products exceeded 64 times in the first 10 minutes of JD.com, and the turnover of high-end makeup increased 83% in the first 15 minutes compared with the same period last year.
JD.com beauty makeup and other subcategories increased significantly in the first 10 minutes of June 1 compared with the same period last year: toner increased by 68%; lotion / cream increased by 77%; facial mask increased by 104%; foundation / cream increased by 194%. Among them, sensitive skin care products increased by 270% compared with the same period last year, and the Coren brand increased by 11 times.
Live broadcast on Douyin also achieved good results in this year. According to the statistics of Flying MelonThe first day of live streaming on Douyin exceeded 1.4 billion GMV. The GMV of Douyin with goods in April and May was 33.72 billion and 41.219 billion respectively, with an average daily GMV of 1.33 billion..
Hu Haiquan, the head of Douyin carrying goods, brought more than 100 million yuan on June 1. Douyin with goods head brands are Huawei, Jushi Jewelry, Taiping Bird, adidas, Goddess's pocket, Dahidi and so on. From the perspective of sales data, the average daily carrying volume of head clothing brands is stable at around 3 million.
Kuaishou Technology also has a rapid momentum in bringing goods. According to the data of e-commerceKuaishou Technology promoted the quality Shopping Festival from May 20. In May, GMV increased by 233% compared with the same period last year. During the event, the number of orders for more than 10 users increased by 192% over the same period last year. 86 domestic brands broadcast GMV increased 115% compared with the same period last year.. According to Kuaishou Technology's Battle report, Han Xizhen, BEXEI, Zi Meitang, Hailan Home, China Jewelry, OPPO, perfect Diary and other brands ranked among the top 10, while Hailan Home's GMV increased by 411% month-on-month.Perfect Diary self-broadcast GMV increased by 181% compared with the previous month..
Edit / tina