Original title: JD.com 618 Battle report: the cumulative amount of orders issued exceeded 305.6 billion yuan, and the total fresh turnover increased by 70% compared with the same period last year.
On the 18th of DoNews6 (Zhai Jiru), JD.com released the sales data of "JD.com 618" in 2021: from 00 o'clock on June 1 to 14:04 on June 18, JD.com placed a cumulative order amount of more than 305.6 billion yuan.
JD.com 618 data show that in the first 3 minutes of the 18th, the overall turnover of JD.com supermarket increased more than 10 times compared with the same period last year. In the first 2 minutes, the turnover of dry food exceeded 300 million, and the total turnover of mother and child products exceeded 200 million; in the first 5 minutes, the total turnover of alcohol exceeded 200 million, and the turnover of individual care and household cleaning products increased by more than 20 times compared with the same period last year; and in the first 6 minutes, the turnover of toys and musical instruments increased nine times compared with the same period last year.
In the digital category, in the first 15 minutes, Xiaomi's high-end flagship sales increased by 500% compared with the same period last year, the 15-minute turnover of game phones increased nine times compared with the same period last year, and the turnover of Hisense reading mobile phone series increased by 550% compared with the same period last year. The turnover of mobile phones reaching 15 minutes per hour increased 20 times compared with the same period last year, and the number of new users using the trade-in service increased by 342% compared with the same period last year.
In terms of home appliances, from 0 to 10:00 on June 18, the sales volume of Xinfeng air conditioners increased more than eight times compared with the same period last year, the turnover of game TV exceeded the whole month of May, and the turnover of health and intelligent functional water heaters was twice as much as that of last year. Sales of multi-purpose pots for online celebrities increased by three times compared with the same period last year. Among the high-end categories, sales of 6000 yuan + cabinets increased by 180% compared with the same period last year, sales of hanging sets for air conditioners increased 9 times, and sales of giant screen televisions over 75 inches increased by more than 300%.
In terms of freshness, JingDong Fresh's total turnover rose 70 per cent year-on-year in the first hour of trading on June 18. Among them, within the first five minutes, the transaction volume of fresh cake consumption soared by 10 times compared with the same period last year, the turnover of fast hand vegetables increased by 160%, the turnover of seafood increased by 160%, the turnover of meat, poultry and eggs increased by 105% over the same period last year, and the turnover of fruits and vegetables increased by 80% over the same period last year.
As of 10:00 on June 18, the KA brand of JD.com luxury goods broke out. The turnover of Ferragamo increased by 209% compared with the same period last year. The turnover of TOD'S increased by more than 10 times over the same period last year, while that of TOD'S increased by 192%. The turnover of Perragamo increased by more than 25 times compared with the same period last year.
In addition, in terms of the sinking market, as of 13:00 on June 18, JD.com Fast Edition, orders increased 42 times compared with the same period last year, GMV increased 38 times year-on-year, and the number of shopping users increased 19 times compared with the same period last year.
In the logistics support behind shopping, JD.com data show that the national average daily volume forecast accuracy of JD.com logistics is more than 95.5%, and JD.com logistics intelligent express vehicle delivery business has increased by more than 24 times compared with the same period last year. JD.com logistics intelligent warehouse receipt daily order processing increased by more than 100%.
According to reports, JD.com 's intelligent supply chain gives more than 200 supply chain intelligent decisions every day, including replenishment and allocation, etc. JD.com has achieved intelligent supply chain coordination with 64.3% of self-owned suppliers, thus effectively improving the efficiency of the supply chain. It is based on the pre-sale and pre-sale of intelligent decision-making that JD.com has helped 200 cities to achieve minute-level delivery this year.