Zhitong Financial APP learned that on April 8, Anju submitted listing applications to the main board of the Hong Kong Stock Exchange (HKEx) with, BofA Securities, China International Capital Corporation and Credit Suisse as co-sponsors.
Anjuke provides online marketing services for new and second-hand houses, according to the prospectus. Anjuke is the largest online real estate platform in China, based on the average number of mobile monthly active users this year and in the quarter ended December 31, 2020, according to iResearch. In the fourth quarter of 2020, the average number of monthly mobile active users of Anjuke platform totaled 67 million. In terms of 2020 revenue, the company is the largest online marketing platform for new and second-hand housing.
Love House, a new housing trading service platform operated by Anju customers, promotes developers' new house sales through brokerage brands and brokers. Since its launch two years ago, Love Housing has rapidly expanded its business to 33 cities in China. The total transaction volume of Aifang reached 65.3 billion yuan in 2020, an increase of 282% over 2019.
The smart room operated by Anjuke provides brokerage brands and brokers with customized SaaS solutions based on cloud computing to help them digitize their workflow and improve operational efficiency. According to iResearch Consulting, as of December 31, 2020, Qiaofang is the largest independent SaaS solution provider for brokerage brands in China, with a cumulative total of more than 344000 broker users.
In addition, Anjuke empowers the whole brokerage industry by providing value-added services such as recruitment services and broker training. Through strategic alliances and investments, the company has entered into second-hand housing trading services and has established strong relationships with more than 80000 brokers as of December 31, 2020.
The company's revenue mainly comes from online marketing services to real estate brokerage brands and brokers and developers, as well as commissions on new home sales transactions.
In the financial year 2018-2020, Anjuke's revenue was 6.216 billion yuan (RMB, the same below), 7.579 billion yuan and 8.052 billion yuan respectively, the gross profit during the period was 5.748 billion yuan, 6.761 billion yuan and 7.289 billion yuan respectively, and the profit during the period was 1.907 billion yuan, 2.306 billion yuan and 1.955 billion yuan respectively.