On April 8, 2021, with the official listing application submitted by Anjuke to the Hong Kong Stock Exchange, this meant that China's largest online real estate marketing platform was born, and 58 cities will also receive another listed company.
According to Anjuke's prospectus, judging from the development history of Anjuke and its group, 58 Dongcheng's online classification service platform began in 2005. Since its inception, real estate services have become one of the most frequently visited services. In 2007, Anjuke was founded, which mainly provides real estate advertising services. In 2010, 58 Tongcheng established a core real estate service channel, and in 2015, Anjuke acquired Anjutsu. Anjutsu and 58 Dongcheng real estate complement each other in terms of differentiated coverage and listing of properties in the city. The growth rate of residential residents further accelerated after integration with 58 cities.
What kind of investment story will Anjuke tell us when it goes public in Hong Kong this time?
Anjuke is the largest online real estate marketing platform in China
Undoubtedly, with more than 726,000 paying agents, Setjukers is China's leading open platform for real estate information and transaction services.
According to iResearch's prospectus, as of December 31, 2020, Anjuke's average monthly mobile active users in the fourth quarter of 2020 was 67 million. Based on the average monthly mobile active users in 2020, Anjuke is not only the largest online real estate platform in China, but if the total revenue in 2020 is calculated, Anjuke is also the largest online real estate marketing platform in China.
According to its prospectus, as of December 31, 2020, the number of paying agents on Anjuke's online real estate platform exceeded 726,000, accounting for 67% of the online real estate marketing market.
According to iResearch's data, Anjuke has the highest number of paying agents among Chinese real estate service platforms, and is also the online real estate platform that covers the largest number of cities among China's online real estate service platforms — as of December 30, 2020, the number of cities and counties covered by Anjuke Online reached more than 820. The operation of Anjuku focuses on the new home transaction service platform Aihome, and its business scope covers 33 cities in China. According to reports, the total transaction volume of Aihouse reached 65.3 billion yuan in 2020, an increase of 282% over 2019.
At the same time, as the largest online real estate platform in China, in order to increase stickiness between the platform and agents and empower agents more, Anjuke also developed the Qiaofang platform for brokerage brands and brokers, providing customized SaaS solutions based on cloud computing to help partners digitize work processes and improve operational efficiency.
In response, according to iResearch, as of December 31, 2020, Qiaofang is the largest independent SaaS solution provider for brokerage brands in China, with a total of 344,000 broker users.
(Source: Anjuke Prospectus)
With the support of up to 726,000 paying brokers and huge C-end users, Anjuke's performance has continued to grow over the past three years — according to Anjuke's prospectus, from 2018 to 2020, Anjuke's operating income was 6.216 billion yuan, 7.579 billion yuan, and 8.052 billion yuan respectively; profits for the year were 1,907 million yuan, 2,306 million yuan, and 1,955 billion yuan respectively.
Following the trend, Anjuke became one of the leaders in China's real estate industry
According to public information, after nearly 20 years of development, the Chinese real estate market has entered the 5 trillion scale era — in which the real estate brokerage industry has millions of practitioners, tens of thousands of stores, and thousands of intermediary companies, the scale of development has achieved remarkable results.
However, under the epidemic, problems in the real estate brokerage industry have also begun to come to light. According to survey data from relevant agencies, affected by the epidemic, about 70% of real estate brokerage companies expect their operating income to decline in 2020. Of these, nearly 20% believe that the decline will be more than 30%.
It can be seen from this that the real estate industry's entry into informatization and big data has become a general trend:
On the one hand, it itself generates data;
On the other hand, it also blends in with data. Many people have experienced being harassed by intermediary phone calls. The reason for this is because supply and demand are not accurate. At this point, accurate matching of data is needed to solve these problems.
In this process, as a leading real estate information and transaction service platform in China, Secure Home has established an open platform that makes it easy to search for housing information, market, and carry out housing transactions, and has deeply influenced China's stock housing market through the advantages of the platform:
According to Anjuke's prospectus, for brokerage brands and agents, Anjuke also provides services including listing and marketing services, real estate transaction matching, and SaaS solutions. Anjuke and 58 Dongcheng Real Estate have developed mobile broker applications for brokerage brands and brokers to help agents effectively manage their marketing activities and engage with potential users.
As far as developers are concerned, Anjuke's home-loving platform allows developers to quickly sell homes through the Aijuke trading platform, and can also advertise new housing projects on the Anjuke platform. Through customisable diversified marketing solutions, developers can attract, track, and analyze potential user leads brought by residents. In 2020, Anjouke launched an Anjouke online flagship store for new homes, further enabling developers to directly find potential users and increase the conversion of user leads.
Adhering to the original intention of “technology helps the real estate industry to benefit every participant”, Anjuke uses data and technology to help real estate brokerage brands, agents and developers to conduct business, build user trust and confidence, and improve industry efficiency, hoping to achieve the vision of “making a secure home simple and beautiful”.
For individual users, Anju Guest is a one-stop service platform for individual users to find ideal properties and make transactions. Secure Home provides comprehensive and realistic listings and advice in rich media formats, and individual users can easily search and find suitable properties.
It can be said that as the largest online real estate marketing platform in China, in the process of moving towards informatization in the Chinese real estate industry, Anju Guest has become one of the leaders in the Chinese real estate industry.
