Industries that are fully competitive in the market will often evolve in the later stages of developmentTwo leading companies have become industry leaders.

For example, FMCG products include Procter & Gamble and Unilever; mobile phone systems include Apple and Android; and the air conditioning industry, Midea and Gree.

In the field of real estate transactions,58 in the same city, settled residentsThe real estate service platform created has become an industry leader in breaking unilateral monopolies and promoting healthy real estate development.

At the same time, they alsoIt provides more discounts and more choices to a wide range of buyers to help developers connect with users.

On May 28, 58 same-city and residential residents opened nationwide“2021 Magical Settlement Festival”, collaborating with many brand housing companies to launch discounted real estate and bargain properties to give “real subsidies” to buyers.

As one of the biggest shows of the year with 58 residents in the same city, the “2021 Magical Settlement Festival” will continue until July 8, 2021.It covers new housing, second-hand housing, rental, commercial real estate and decoration businesses.

Among them, the new housing sector is one of the highlights of this year.

The new house branch venue has landedMore than 100 cities across the country, through exclusive special offers and value-added subsidies, rightOver 1000 propertiesI would like to make a big recommendation.

During the event, 58 residents from the same city and settled in the same city held a centralized display of “Cheap Properties” and “Value Discount Deals”, every dayCarefully select high-quality value-added properties and recommend them to users, concentrating on the release of bargain properties.

It is worth mentioning that users who receive housing purchase subsidy benefits can also enjoy those provided by 58 residents in the same city after completing the online registration“Exclusive real subsidy” directly sends home purchase subsidies to home buyersIt can also be enjoyed in conjunction with offers provided by the developer.

For example, before June 30,Jinmao Beijing International CommunityIt provides platform users with housing purchase subsidies ranging from 28,000/unit to 48,000/unit,Nanjing Zhongrui Xingtang HouseUsers are then provided with a discount and then enjoy the 30,000 per unit housing purchase allowance, etc.

There are also regional hotplatesYincheng Central and Olympic Grand PrixIf you buy a house, you can get a subsidy of 10,000 yuan/unit; active properties currently online in the Zhengzhou area enjoy a subsidy benefit of 2,000 yuan/unit, which really allows buyers to get benefits.

In fact, the real estate industry has developed to this day, marketing models are constantly being upgraded and evolved, and marketing service providers are constantly changing.

From sales agents in the past to mainstream ones todayOnline and offline integrated marketing modelChanges in the market have ushered in an opportunity for 58 people living in the same city, a big dark horse.

The data shows that as a leading open platform for real estate information and transaction services,The average number of monthly active mobile users for the fourth quarter of 2020 for Secure Home was 67 million, becoming the largest online real estate platform in China.

As of December 31, 2020, the number of cities and counties covered by online residential residents exceeded700, the number of houses developed with a housing hologram dictionary reached194 million.

Moreover, 58 same-city and residential customers not only have strong online traffic advantages, but are also rapidly developing broker partners to establish a moat for offline transactions.

By the end of last year, Anjuke's online real estate platformThe number of paying brokers exceeded 726,000, accounting for 67% of the online real estate marketing market.

According to data released by iResearch, Anjuke has the highest number of paying agents among Chinese real estate service platforms. According to total revenue in 2020, Anjuke is the largest online real estate marketing platform in China.

Leading traffic+agent advantage has made 58 same-city and residential residents a powerful tool for housing enterprise marketing.

Over the past few years, more and more housing enterprises have established strategic partnerships with 58 residents in the same city.

In 2020, the number of new housing projects for tenants exceeded 13,000Its new housing trading platform, Aifuang, saw a 282% increase in total transactions in 2020.

At the same time, Qiaofang Technology, which it built for brokers, has accumulated more than 344,000 users, making it the largest independent SaaS solution provider for brokerage brands in China.

Tao Ge also communicated with marketing executives of some housing enterprises. Many companies have cooperated with 58 residents in the same city, and they still value their uniquenessThe ability to double drain online+offline traffic.

On the one hand, in the new housing sector, there are up to 67 million monthly active mobile users. Most of them are accurate groups with housing purchase needs. They are customer resources that developers urgently need.

On the other hand, through the AiHome Platform, brokerage brands and agents are linked to facilitate offline transactions for new homes.

In particular, in the 2 years since the launch of Aifang, its business has rapidly expanded to 33 cities in China.Total trading volume reached RMB 65.3 billion in 2020, an increase of 282% over 2019.

A friend who works in marketing told meIn the September to October of last year, their project ended up with more than 20 units sold through customers who came from Anjuker, and the input-output ratio was very high.

Another friend who works in marketing said that in the past, traditional online real estate platforms were gradually declining, and the cost of bringing customers through channels was getting higher and higher.Housing enterprises also need specialized trading platforms with real traffic, such as Secure Guest, which can not only bring in customers, but also help developers break channel monopolies.

In fact, the dark horse was not made in a day. The 58 residents of the same city themselves experienced continuous innovation, and only then did they gain the leading position in the industry today.

viaIntegrate secure tenants, 58 same-city properties, home-loving, and smart homes, Anju Guest completed the upgrade and transformation from an online marketing service provider to an open real estate information transaction service platform.

Through the home-loving business,Connect Broker Brands and Brokers and DevelopersOn the one hand, it helps brokers increase revenue, and the other end uses a huge network of brokers as a distribution channel to help developers promote sales.

Through the Qiaofang business, SaaS solutions are provided to help brokerage brands and brokers digitize their workflow and improve efficiency.Empower brokerage brands and brokers.

As can be seen, the one hand controls huge customer traffic, and the other hand has huge agent resources.

From online to offline, from customer acquisition to transaction, help housing enterprises solve marketing problems and break channel monopolies.

Evolve on the run and continue to empower real estateIt is a way to serve the industry in depth for residents in 58 cities, and it is also the secret to becoming an industry leader.