Sina Science and Technology News on the evening of June 9, Beijing time, it is reported thatFacebookAdam Moseri (Adam Mosseri), head of its social app Instagram, said today that FacebookThe plan is to create offline trading opportunities for developers to avoidAppleA 30% share of revenue collected by the company.

Moseri said in an interview today: "when there is a digital transaction on the iOS platform, AppleInsist on a 30% commission, with few exceptions. For transactions that take place on iOS, we will have to abide by their rules. But overall, we will look for other ways to help developers make a living and facilitate trading elsewhere. "

"for example, if we can help brands and developers find each other, they can make these deals offline. For affiliated online marketing (Affiliate marketing), it is a real product, not a digital product. Therefore, we will try to move closer to where developers can really make a living. "

It is well known that Apple usually takes a 30 per cent commission on software or digital products purchased from the App Store app store. This will mean that developers will have to share revenue with Apple. To bypass Apple's cut, Instagram plans to push developers to establish offline connections with brands or others.

This is a very important issue for Facebook. Facebook has been arguing with Apple for the past few years. On Monday, Facebook also announced that Facebook will not charge content creators until 2023. This is clearly alluding to Apple's 30% revenue share.

Currently, social media companies are looking for ways to attract creators in the hope that they will spend more time on their platforms to generate more advertising revenue. Developers have a say in where to spend their time. To that end, social media companies are also trying to attract them in a mutually beneficial way. For example, earn a commission through marketing, direct tips, or subscriptions.

"if we want to be the best home for creators on the Internet, we have to offer similar monetized products because the competition is very fierce and is heating up rapidly," Moseri said. "