Market research firm Counterpoint recently released data on the global market share of smartphone AP (application processor) chips in the first quarter of 2021.

In the first quarter of 2021, MediaTek once again became the number one market in the global smartphone chip market with a 35% market share, up 3 percentage points from the fourth quarter of last year, according to data.

In terms of product portfolio, MediaTek has launched a number of Tianji series 5G chips, including the flagship Tianyu 1200, 1100 and 1000 series, as well as the Tianyu 900,800,700 series for the wider global market, with a very complete product line layout. MediaTek's 5G penetration and market holdings are expected to make more breakthroughs in the high-end and mainstream mobile phone markets this year. Last year, MediaTek shipped more than 45 million sets of Tianji series.

Second, Qualcomm Inc's market share is 29%, although it has increased by 1 percentage point compared with the fourth quarter of last year, but it is still down 2 percentage points compared with the first quarter of last year. The huge problems caused by fever have been "complained" by consumers since the launch of its latest flagship chip Snapdragon 888.

In third place was Apple Inc, with a market share of 17%, down 2 percentage points from the fourth quarter of last year. Then there is Samsung, whose self-developed Exynos processors are mainly for their own use, which makes it difficult to increase the share of Exynos processors and shows a downward trend quarter by quarter. Samsung's share fell to 9% in the first quarter of this year.

Huawei Hayes continues to decline for well-known reasons. The US escalated sanctions in May last year, and Hayes's market share has fallen rapidly since the September 15 deadline, so its market share has fallen rapidly since the second quarter of last year, leaving only 5 per cent in the first quarter of this year.

Ziguang, which has undergone multiple structural adjustments, performs smoothly. The market share in the first quarter of this year was 5%, the same as in the first quarter of last year and 1 percentage point higher than in the fourth quarter of last year. At present, Zhan Rui has been ploughing emerging markets such as India and Africa, and its shipments are relatively stable. It has also continued to open up the domestic market in the past two years, and hopes to rely on 5G to increase its share in the domestic market.