Submarine fishingThe brand was founded in 1994 and listed on the main board of the Hong Kong Stock Exchange in 2018. At present, it has grown into a leading enterprise in the domestic hot pot industry. Over the years, Haidilao continues to build stores and expand the market. By the end of 2020, Haidilao has 1298 stores worldwide, covering Asia, North America, Oceania, Europe and other markets. In the future, Haidilao will continue to expand its stores, continue to increase restaurant density and expand restaurant coverage.

The main listed companies in the hot pot industry: at present, the main listed companies in the domestic hot pot industry are 06862.HK,00520.HK等。

The core data of this paper: omni-directional comparison of the leading enterprises in the hot pot industry, the development course of Haidilao hot pot business, the layout and operation status of Haidilao hot pot business, the operation situation of Haidilao, and the future business plan of Haidilao.

1. Omni-directional comparison of the leading enterprises in China's hot pot industry.

With the historical and regional development of hot pot food and beverage culture, hot pot diet has become an important choice for people to eat. At present, the leading enterprises in China's hot pot industry are Haidilao and Jiayu respectively. According to the data of China Hotel Association, Haidilao and Kaifu ranked first and second respectively in the list of Chinese hot pot enterprises in 2020.

2. Haidilao: the layout process of hot pot business

The undersea fishing brand was founded in 1994 and listed on the main board of the Hong Kong Stock Exchange in 2018. At present, it has grown into a leading enterprise in the domestic hot pot industry. Over the years, Haidilao continues to build stores and expand the market. By the end of 2020, Haidilao has 1298 stores worldwide, covering Asia, North America, Oceania, Europe and other markets.

3. Haidilao: hot pot business layout and operation status

-- store layout: stores continue to expand

The expansion of the number of stores contributes to the growth of revenue. The number of stores in Haidilao has been expanding rapidly in the past two years. In 2020, the total number of global stores in Haidilao has reached 1298 and the number of net stores has reached 530, which is a rapid increase compared with 2019.

-- customer volume: the number of members continues to rise

After years of development, Haidilao has accumulated a large number of customer groups. In 2020, the number of people serving Haidilao restaurant has reached 250 million, and the number of members has increased to more than 70 million.

-- the turning-over rate: the turning-over rate has decreased.

The rapid expansion of shops will lead to the increase of shop density in the region, the competition between stores will increase, and the average visitor rate will decrease. According to the data of the company bulletin, the overturning rate of Haidilao decreased from 2016 to 2020. The overturning rate of Haidilao in 2020 was 3.5 times per day, down 27.1% from 2019.

-- per capita consumption: per capita consumption increases

While the operating costs of enterprises continue to rise, the prices of enterprises have also risen. According to the company bulletin, the per capita consumption of Haidilao rose from 94.50 yuan in 2016 to 110.1 yuan in 2020.

4. Haidilao: hot pot business performance

From the point of view of the operation of Haidilao, benefiting from the rapid expansion of stores, the revenue of Haidilao hot pot business increased steadily from 2017 to 2020, but in terms of profitability, due to exchange rate fluctuations, rising costs and other reasons, the company's gross profit margin continued to decline from 2017 to 2020.

5. Haidilao: hot pot business development plan

According to the information in the company bulletin, Haidilao's future business strategy is still the road of expansion, and seeks the improvement of services and technology in the course of expansion. The specific strategies are to increase restaurant density and expand restaurant coverage, continuously enhance dining experience, continue to invest in innovation and new technologies, and seek to acquire high-quality resources.