Zitong Financial APP learned that UBS analyst John Hodulik gave Walt Disney Company (DIS.US) a "buy" rating with a target price of $215. The analyst believes that the key issues facing Walt Disney Company are the growth of subscriptions directly to the consumer (DTC) business and the resumption of theme parks.

Hodulik believes that Walt Disney Company can revive the growth of DTC business, and his content strategy can improve pricing power.

In Hodulik's view, Walt Disney Company has a strong content brand, and historically, the company has been able to maximize its IP value. Given the strength of the company's content and its global recognition, Hodulik expects Walt Disney Company to have more than 350 million global subscribers by 2024, on a par with industry leader Netflix Inc NFLX.US. With the passage of time, Walt Disney Company has the ability to reduce the input cost per unit of content, narrow the pricing gap, and the economic benefits of the company will also be improved.

The analyst said that the shift to the DTC model would bring Walt Disney Company's valuation to a level similar to that of Netflix Inc, while its improved core film / theme park business would also be a potential driver for the company. He believes that with the promotion of the vaccine, the profit margin and admission rate of the theme park will increase. The leisure travel market will benefit from pent-up demand, while cost-saving measures will bring profit margins to record highs.

Other key catalysts include Walt Disney Company's launch of the Star brand in the new DTC market, including Latin America, Eastern Europe, Thailand, South Korea and Hong Kong, China. The company's Star Wars and Marvel brands will release more content later this year.