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亚马逊广告营收已是推特Snap等平台总和的2.4倍
Amazon's advertising revenue is 2.4 times that of Twitter, Snap and other platforms combined.

新浪科技 ·  {{timeTz}}

新浪科技讯 北京时间5月26日早间消息,据报道,据美国投资银行“Loop资本公司”最近的研究,亚马逊的网络广告业务增长迅猛,广告营收已经是Snap推特、Roku和Pinterest等互联网公司广告收入总和的2.4倍,而且增长速度是这些公司的1.4倍。

Sina Science and Technology News on the morning of May 26, Beijing time, it is reported that according to a recent study by Loop Capital, an American investment bank,AmazonThe online advertising business is growing rapidly, and advertising revenue has beenSnapTwitter, Roku andPinterestThe combined advertising revenue of Internet companies is 2.4 times, and the growth rate is 1.4 times that of these companies.

研究显示,在过去12个月时间里,亚马逊一共获得了224亿美元的网络广告收入,同比增长速度为65%。而其他几个中等规模的互联网平台Snap(聊天服务Snapchat东家)、推特、Roku(视频硬件厂商)和Pinterest(图片社交网站)广告总收入为93亿美元,亚马逊是这些平台总和的2.4倍。另外在同一个时间段内,这些公司的广告营收增长了38%。

Research shows that in the past 12 months, AmazonA total of $22.4 billion in online advertising revenue, a year-on-year growth rate of 65%. While several other medium-sized Internet platforms Snap(chat service SnapchatOwner), Twitter, Roku (video hardware manufacturer) and PinterestAmazon's total advertising revenue is $9.3 billion, which is 2.4 times that of these platforms combined. In addition, the advertising revenue of these companies increased by 38% over the same period of time.

近些年,网络广告成为电商巨头亚马逊的另外一个突破性业务。上个月,亚马逊公布了最新一个季度的财报,该公司“其他业务”板块主要包括了网络广告业务,此外还有其他服务的营收。这一板块第一季度的总收入同比增长了77%(增速令人吃惊),达到69亿美元。

In recent years, online advertising has become another breakthrough business for e-commerce giant Amazon. Last month, Amazon announced its latest quarterly results. The company's "other businesses" section mainly includes online advertising, as well as revenue from other services. Total revenue in this sector rose 77 per cent in the first quarter from a year earlier (an astonishing growth rate) to $6.9 billion.

此外,网络广告行业最近出现了一些变数,比如苹果对iOS操作系统进行调整,从而让消费者更容易拦截个性化定制广告,这些变化将给亚马逊广告业务带来新的增长动力。

In addition, there have been some variables in the online advertising industry recently, such asAppleChanges to the iOS operating system to make it easier for consumers to block customized ads will give Amazon's advertising business new growth momentum.

在周一发布的研究报告中,Loop资本公司分析师表示,受到亚马逊电子商务网站高访问量,以及对用户消费偏好深入了解的原因,亚马逊平台上根据点击效果付费的网络广告给经销商和品牌提供了巨大的价值。

In a research report released on Monday, analysts at Loop Capital said that due to the high number of visits to Amazon's e-commerce site and an in-depth understanding of users' consumer preferences, online advertising on Amazon's platform that pays for per-click provides great value to dealers and brands.

Loop资本还提到了亚马逊最近现身广告行业大会“IAB NewFroants”的举动,即有关在网络视频广告领域的发展计划。本月初,亚马逊宣布,其插入了广告的网络视频服务月度活跃用户已经达到1.2亿,其中亚马逊旗下的游戏视频直播网站Twitch成为“发动机”之一。

Loop Capital also mentioned Amazon's recent appearance at the advertising industry conference "IAB NewFroants" about its development plans in the field of online video advertising. Earlier this month, Amazon announced that its advertising-plugged online video service had 120 million monthly active users, with Amazon's game video streaming site Twitch becoming one of the engines.

Loop资本公司的分析师指出,考虑到亚马逊拥有的技术、规模、硬件普及率以及和消费者的密切联系,因此在相对较短的时间内,亚马逊在视频广告领域的新举措将发展成为十分重要的营收贡献板块。分析师也表示,互联网广告业务拥有较高的毛利润率,但是他们认为这一利好因素尚未完全体现在亚马逊目前的股票价格中。

Analysts at Loop Capital pointed out that Amazon's new initiative in video advertising will develop into a very important revenue contribution sector in a relatively short period of time, given Amazon's technology, scale, hardware penetration and close ties with consumers. Analysts also said that the Internet advertising business has a high gross margin, but they believe that this positive factor is not fully reflected in Amazon's current stock price.

另外,美国媒体本周一报道称,亚马逊拟斥资85亿美元到90亿美元收购老牌好莱坞制片公司米高梅。米高梅拥有“007”系列电影和其他优质影视资产。这一收购交易有望在本周内对外宣布。

Separately, US media reported on Monday that Amazon plans to buy established Hollywood studio MGM for $8.5 billion to $9 billion. MGM owns the James Bond films and other high-quality film and television assets. The acquisition is expected to be announced within this week.

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