Recently, a letter toBYDAn open letter from President Wang Chuanfu and senior executives "attracted the attention of the whole network." The cause of the incident was that a Song PLUS DM-i subscriber from Chengdu said he had been waiting for nearly four months to pay a deposit of 1000 yuan on BYD's e network terminal on January 17, 2021, but still had not received a notice to pick up the car. The subscriber made his request to Wang Chuanfu, president of BYD, in the form of an open letter.
As of May 17, BYD had posted a "note on the delivery of orders for DM-i super hybrid models" on Weibo, responding to the incident. BYD said, "We are also actively arranging and deploying to accelerate the production capacity of DM-i super hybrid models." Due to the large number of orders and the relatively slow delivery of vehicles, the average waiting time for the delivery of new orders is still 3.5 months. We apologize for the inconvenience caused to DM-i customers. "
It is not difficult to see from BYD's response that the popularity of orders has led to a situation in which BYD's DM-i models are in short supply. It is understood that since early January this year, BYD officially launched the DM-i Super Hybrid and announced the pre-sale of three new cars equipped with DM-i super hybrid technology-the BYD Qin PLUS DM-i, the Song PLUS DM-i and the Tang DM-i. As of May 7, Song PLUS DM-i alone, BYD had received a total of 32963 orders from authorized 4S stores in four months.
Industry insiders analyze that the reasons why BYD DM-i models are popular in the market and hot sales are inseparable from the core advantages of DM-i 's "fast", "provincial", "static", "shun" and "green". As the "hottest" technology of Chinese brands for many years, BYD DM-i super hybrid system includes core components such as Snapcloud-plug dedicated 1.5L high efficiency engine, EHS electric mixing system, DM-i super hybrid dedicated power blade battery, AC / DC vehicle charger and so on. The advantages are reflected in fuel consumption, performance, ride comfort, stillness, price and so on.
In terms of fuel consumption, the compact car equipped with DM-i super hybrid can lose electricity for 100 kilometers and the fuel consumption can be as low as 3.8L, and the comprehensive mileage of fuel and electricity can exceed 1200 km. Under urban conditions, 99% are driven by motors and assisted by high-speed engines, which can save fuel and experience no frustration, serenity and strong driving experience at the same time. In terms of price, it points directly to fuel vehicles of the same class.
It can be said that BYD DM-i model "low fuel consumption, long range, good static, strong power, fuel and electricity" and other advantages, everything poked the refreshing point of today's consumers, and it is not surprising to become the top model sought after by the market.
In the main fuel vehicle market, which is dominated by Japanese, American and German models, BYD avoids direct competition with foreign brands with Chinese-branded fuel vehicles. But the use of DM-i platform technology, through hybrid models to open the market. Judging from the current hot orders for BYD's DM-i models, BYD has successfully opened up the second battlefield.
It is worth mentioning that although the Chengdu subscriber "complained" in the open letter that he had been waiting for several months and did not receive the car, it also expressed his trust and expectation in BYD's DM-i technology and said: "in the case of insufficient production capacity, we are willing to wait because of our expectation and trust in DM-i technology."