Excellent color accuracy,DCDimming andHDRTone mapping brings cinema-level visual experience to consumers
San Jose, California, May 13, 2021 / PRNewswire-Asianet /-- Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions, announced today that the new flagship Asustek Zenfone 8 series, the Zenfone 8 and Zenfone 8 Flip, utilize the company's leading color calibration, DC dimming and HDR tone mapping technologies. Bring a realistic screen display experience for Asustek mobile phone users. With HDR certification, Zenfone 8 series users can enjoy the most immersive new content from streaming sites such as Amazon, Netflix and YouTube.
With Pixelworks's advanced technology, the new Zenfone 8 series exhibits the vivid color and accuracy of videos and photos, as well as a sharp contrast and detail experience, even in dark environments. Pixelworks's innovative DC dimming feature reduces the flicker sometimes associated with screen dimming in dark environments, improving eye comfort while maintaining excellent viewing clarity.
The Zenfone 8 phone has a 5.9 "OLED display with a 120 Hz refresh rate and a resolution of 1080 x 2448 pixels, while the Zenfone 8 Flip phone has a 6.67" OLED display with the same resolution and a 90 Hz refresh rate. These two Zenfone 8 series phones are based on Pixelworks visual processing technology and provide excellent display performance, including:
- Industry leading HDR-- the company's high-precision HDR tone mapping provides superior contrast and color depth in up to 1 billion tones and accreditation by top content providers including Amazon, Netflix and YouTube to access more HDR content.
- Absolute color accuracyEvery Zenfone 8 and Zenfone 8 Flip phone uses the company's patented efficient calibration software to make its average delta E less than 1, which means that the human eye will not detect the deviation of perfect color reproduction.
- DC dimmingReduce the eye fatigue and visual sensitivity that may occur on the OLED screen at low brightness. To darken the screen, the Pixelworks solution dynamically adjusts the display current to reduce screen flicker caused by traditional pulse width modulation (PWM) dimming.
Zhang Kaishun, General Manager of Asustek smartphone Business Unit, said: "We are pleased to see that our continued strategic cooperation with Pixelworks continues to improve the visual quality of Zenfone smartphones to a new level. The smartphone display screen is the window for consumers to the world. Asustek has always attached great importance to the display experience of users. By integrating Pixelworks's industry-leading visual processing technology, we have made display quality a key feature of the Zenfone 8 series, transforming consumer entertainment into an amazing movie experience they can enjoy anywhere. "
Todd DeBonis, President and CEO of Pixelworks, said: "We congratulate Asustek on the launch of the latest flagship series of phones. Our integrated display technology in Zenfone 8 and Zenfone 8 Flip is the latest proof of our long-standing relationship, which continues to provide excellent display performance and amazing visual effects for today's mobile phone users. We look forward to continuing to work with Asustek to continue to break through the boundaries of smartphone visual performance. "
Time to market
Asustek announced that the Zenfone 8 series will be officially launched to the global market on May 12, 2021 and is expected to be sold on the market immediately after the release.