On May 6th, Happy Media announced that the company had successfully completed the placement of 218 million new shares, with a net fund raising of HK $467 million.
According to the announcement issued by the company on May 6, all the conditions under the placing agreement of Xin Xi Media have been met.And placing was completed on May 5, 2021.. The company has paid HK $2.15 to not less than six transferees (one of whom isFidelity Management&Research Company LLC) allot and issue all about 218 million placing shares, accounting forAfter the placement item has been expandedThe total number of issued shares is about 5.91%.
And according to the previous announcement,2.15港元The matching price of theDate of the placing agreement的Closing priceSimilarly, this placement is a fair price placement. If all the placing shares are informed of the placing, Happy Media expects to receiveNet income约4.6728亿Hong Kong dollars.
It is worth noting thatFidelity Management&Research Company LLCIt is the largest subscriber for this placement. AndFidelityThat is, the well-known long-term investment institution Fidelity, FMR LLC is the investment entity of Fidelity Fund. According to the latest data disclosed by the SEHK, FMR LLC holds 197.7 million shares in Huanxi Media after the placement, accounting for about 5.36 per cent of the total number of shares issued by the company.
Through this placement, Xingxi Media has further expanded its shareholder base, strengthened its financial position, and obtained about HK $467.28 million in development funds. According to the plan, Happy Media plansAbout 367.28 million of the net use of the proceeds港Yuan is used for film and online drama investment and production and online video platform business.，About 100 million港Yuan is used for general working capital.
After obtaining the shares of the two strategic shareholders, Maoyan and Bilibili Inc., Huanxi Media has now been blessed by international well-known long-term institutions Fidelity Fund, reflecting that the long-term investment value of Huanxi Media has been recognized by professional investment institutions. There must be a reason why organizations prefer happy media. Among all the film and television stocks, happy media can be called a clean stream, the company has a unique ownership structure, frequently create high-quality film and television masterpieces, and launched its own streaming media platform.
As a very innovative film and television company, Happy Media is co-founded by Dong Ping, Ning Hao, Xu Zheng and Xiang Shaokun, and binds many well-known Chinese directors through equity. Including Ning Hao, Xu Zheng, Wang Jiawei, Chen Kexin, Zhang Yibai, Gu Changwei, Zhang Yimou, other well-known signed directors include Jia Zhangke, Wang Xiaoshuai, Li Yang, Liu Xingang, Chen Daming and so on.
Through the unique ownership structure, Happy Media firmly grasps the original content source of Chinese film and online drama market. The company has launched "I am not the god of medicine", "crazy alien", "embarrassing mother", "winning the championship", "the Sky of Wind Dog Youth", including movies or online dramas, which have established a good reputation and image in the industry. the feasibility of the director binding model has been repeatedly verified.
Happy Media has a rich content reserve, a number of key films have been filmed, entered the post-production stage, will seize the opportunity to arrange timely release. It is reported that, including"play alone."、The Tropical past,Longmen phaseA number of films, including "up the Mountain" and so on, are expected to be released in 2021, which is expected to contribute a lot to the company's performance.
It is worth mentioning that China's film market is continuing to recover.Return to the track of healthy growth。In the past"May 1st gear"Chinese moviesThe total box office reached 1.672 billion yuan.，Set the highest record for this period.So far, 2021,The box office of China's film market has exceeded 22.3 billion yuan, surpassing2020It grossed for the whole year and became the largest box office in the world this year.Happy Media, with its top director Tiantuan and rich content reserves, will fully benefit from the continuous development of China's film market.
In addition, the company's streaming media business also has good growth prospects. Happy Media launched the streaming media platform "Happy Premiere", which focuses on high-quality film and television content.WithCompanyStrengthen cooperation with a number of online video platforms, TV terminals and projectors"Happy Premiere"Popularity and audience coverageContinuousExpand.According to the previous announcement by the companyData display"Happy Premiere"The number of downloads and the number of paying users continue to riseThe total number of downloads of APP has exceeded 33 million, and the cumulative number of paying users of the platform has exceeded 8 million.
Conclusion
On the whole, Happy Media has received a stake in an internationally renowned long-term fund, reflecting the recognition of the company's fundamentals and future development prospects. After optimizing the shareholder structure and obtaining more abundant development funds, Happy Media is expected to create more high-quality content and continue to improve.Online video platform，Seize the development opportunities of China's film and television industry.