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映客(3700.HK):拥有不断丰富的社交矩阵

Inker (3700.HK): Has a constantly rich social matrix

軟庫中華 ·  Apr 29, 2021 00:00

03700.HK is a Chinese enterprise with online social networking as its core strategy. Its products cover live streaming, audio social networking, interactive social communication, fun social networking and 1V1 social networking. When Yingke Live is the core product, the total revenue of Yingke Live in 2020 is 59% (2019: 86%), and the proportion of its products in the rapid growth period has increased from 14% in 2019 to 42% in 2020.

Live Social: "Yingke Live"

"03700.HK Live" is the core product of Yingke (Yingke). Compared to the early plain people show live broadcast, 03700.HK (03700.HK) through I) cooperation with the public, ii) to add other content, iii) to increase the popularity and growth of products. Of course, the rise of other pan-commercial products in China has reduced the popularity of live TV shows, but through continuous product updates, Yingke Live has been able to remain stable, and the number of monthly active users has remained at the level of 2400-2500 million. And through the growth of consumer spending, the increase in the number of low-and medium-unit incomes and cash inflows since "Yingke Live".

The opposite of each other: "the opposite".

03700.HK launched the online counterpart "match" in 2019, which is slightly different from the social application of strangers in private chat, and introduces the role of "mistress". Users can take advantage of the opportunity to introduce themselves, pair up with the trained "concubine" and enter the public chat room with the consent of the client, and then be led by the "concubine". In the process of dating, other users can also enter the chat room to communicate with the "mistress" and participants. The collection generally receives income through the purchase of goods, the gift of goods and the gift of goods, and provides a share to the "mistress".

Having fun and socializing: "active eyes"

03700.HK launched the dating app "active" in July 2019, focusing on the interesting social applications of the post-95 generation Z, mostly in first-and second-tier cities. The nature of making friends with "active eyes" is based on all kinds of interesting exchanges, and can be carried out at the same time in the context of offline activities, forming a more sophisticated circle of friends. Collectors generally collect about 28 yuan per month through the way of the meeting, and do not rule out live broadcast, announcement, and so on.

The translation is provided by third-party software.


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