On May 1, the first offline experience store of BQ.US, a well-known pet ecosystem platform, opened in Anrongcheng, Jing'an, Shanghai. On the day of the event, a grand ribbon-cutting ceremony and a series of exciting pet interactive performances were held, which attracted the attention and participation of many viewers.
According to information, the first offline experience store of BQ.US is located in the crowded Jing'an business district of Shanghai, and there are many pet owners in the surrounding area. The store has an area of more than 330 square meters. It has different functional zones such as cat, dog, and small pet display areas, training and training areas, food and ingredients areas, foster care areas, nursing areas, rest areas, and SPA areas to provide consumers with one-stop professional services to meet the diverse needs of pet owners, from pet purchases, food support to health care.
It is worth mentioning that the pet floor in the dog area of the cat area is made of waterproof and urine-resistant materials. The entire area uses zero formaldehyde and environmentally friendly materials, and is equipped with a professional fresh air system to ensure that the air in the store is always fresh, so that the pets are in a comfortable and healthy environment.
Consumers in the store said, “There are many unscrupulous merchants in China who breed backyard cats and backyard dogs. They are worried about buying unhealthy pets, and they don't know where to choose pets.” In order to eliminate the pain points of consumers buying live animals, Pocky Pet (BQ.US) experiences the pets in the cat, dog, and small pet display area in the store. They all come from a professional competitive pet breeding team to provide consumers with professional pets. In addition to popular cat and dog breeds such as Schnauzer, Teddy, Bichon, Golden Retriever, and Maine, there are also currently the highest level and most diverse small pets in Shanghai. The reporter noticed Japanese rabbits, golden bears, long-haired guinea pigs, hairless guinea pigs, etc.
On the opening day, a very unique pet interactive event attracted a large audience to participate and interact. In addition to being able to participate in the event to obtain pet care manuals and gift vouchers, the BQ.US Pet (BQ.US) Experience Store also invited several “experience officers” to participate in in-store services to experience and evaluate the in-store services. There are also quite a few consumers from Shanghai who personally bring their pets to check in and upload content about their store visits and experiences to their personal social media. Authentic experiential content, high-quality brand reputation, rich product categories, and professional services connected online and offline have also attracted consumers in other regions online.
In the opening plan of BQ.US, the first experience store is more significant than the completion of the entire service chain puzzle. As of June 30, 2020, Porch Pet (BQ.US) has established partnerships or exclusive partnerships with more than 410 brand partners, cooperating with about 570 brands, bringing the total number of SKUs of Porch to 17,853, of which Pocky provides its own brand products with about 2130 SKUs. The strong brand matrix lays a solid foundation for BQ.US's first offline store.
BQ.US said, “Nutrition represents the pursuit of a lifestyle. As the first offline experience store for BQ.US, BQ.US has created new cute pet services and lifestyles, reached members through multiple scenarios, and retained customers with high-quality experiences.”
About Porch Pets (BQ.US)
BQ.US is a pet ecosystem platform established in 2008. After 13 years of accumulation, BQ.US has broken down industry barriers and achieved a full industry chain layout covering manufacturing, pharmaceutical research and development, live breeding, own brands, Pocky members, offline stores, and personnel training with the concept of professional and healthy pet care.
In 2008, BQ.US (BQ.US) started with the “Porch Community” and “Porch Mall”; in 2014, the BQ.US (BQ.US) app was officially launched. Since 2015, Poggy Pet (BQ.US) has successively launched its own brands, Yicin and Magic Coffee; introduced SaaS solutions to help offline pet stores complete digitalization; and invested in upstream and downstream enterprises in the Chinese pet industry, such as Paidog, the largest franchise chain brand and personnel training institution in the Chinese pet industry, Qingdao Shuang'an, an upstream high-end pet food manufacturer, and pharmaceutical R&D and manufacturing enterprises. It has further improved its ecosystem through various business formats, and has now become the leading domestic pet ecosystem platform.