The Shuimuyuan Hangzhou Campus is developing rapidly, Gome certification continues to grow, high quality has established word-of-mouth growth, and cross-regional development results are beginning to show.
According to official WeChat, a total of 305 people from the Shuimuyuan Hangzhou campus participated in the 2021 China Academy of Fine Arts retest and obtained 319 Gome retest certificates, 1.05 per person. Among them, there were 5 cards in the top 10, 14 in the top 20, and 23 in the top 40, showing impressive performances. The number of certificates obtained by Mizumuyuan at the China Academy of Fine Arts increased continuously for the three years. The number of certificates obtained from 2019 to 2021 was 86, 172, and 319, respectively. The percentage of certificates obtained was 86%, 86%, and 1.05 per capita, respectively; in the above data, 98% were fresh graduates.
Shuimuyuan is headquartered in Beijing and has a strong advantage in admissions for art examinations such as Qingmei and Yangmei in Beijing. Shuimuyuan has a team of teachers who have been strictly screened, passed 12 tests and 90 days of secret training, and implements an “integrated teaching and management” system with Beijing Shuimuyuan Studio in teaching and management, opening up high-quality teacher resources to each other. The pursuit of individualized teaching and high-quality and efficient teaching is the reason why Hangzhou Shuimuyuan Studio has been able to train a large number of outstanding students and students with high scores. Previously, Mizumuyuan entered Hangzhou to establish the Hangzhou branch; over a few years, she quickly achieved impressive results in admissions for the Gome Art Examination (located in Hangzhou) and gained a foothold, showing strong cross-regional development capabilities.
Currently, Shuimuyuan Education has set up campuses and teaching research and development centers in Beijing, Hangzhou, Shenzhen, Jinan, Nanchang, Chongqing, etc., and relies on the outstanding teachers of the nine major art academies and the mature operation management system of the headquarters to provide high-quality teaching and services to more students. We believe that with the inclusion of the Huaxia system, Mizumuyuan will accelerate overall development in terms of capital, management, etc. in the future, or make breakthroughs in fields such as expanding the campus and developing high school subject training, especially art high schools.
The Ministry of Education approved Nanchuan's collaboration with Teesside University in the UK to host undergraduate programs majoring in radio and television directing. At the same time, Nan Chuan dance majors were successfully approved; increasing the enrollment scale reflects the heritage of running art schools.
Among them, the cooperation project with Teesside University in the UK is the first Sino-foreign cooperative school project in Southern China. It will enroll the first batch of students this year. The enrollment scale is 120 students per year, which will be included in the national general higher education enrollment plan. The standard curriculum for the program is 4 years, and international segmented teaching is implemented.
Teesside University and Nanchuan formally established an inter-university partnership in 2015. They have carried out multi-faceted cooperation such as exchange of undergraduate students in 2+2 and 3+1 models, double degree programs for mutual credit recognition, undergraduate studies, curriculum introduction, and teacher training. This time, Nanchuan once again collaborated with Said University to share employment and entrepreneurship resources for international film and television production through the introduction of teaching concepts, high-quality teachers and curriculum resources for film and television art, online auditions, and digital creative production, and to localize the talent training model and implement the talent training model within the regulatory framework of higher education in China to fill the gap where there are no Chinese-foreign cooperative programs for this major in Jiangsu or even the Yangtze River Delta region.
Furthermore, the Dance School of the Nanjing University of Communication will also begin enrolling students in 2021, which will not only promote the expansion of dance disciplines in higher education in Jiangsu Province, but also enrich the academic level and scientific research and creation of Jiangnan dance characteristics, making it more systematic and comprehensive.
The above two new undergraduate programs will effectively increase Nanchuan's 2021 new enrollment plan. At the same time, the advantages of Nanchuan Card's high-quality art higher education are gradually showing. On the one hand, there is plenty of room for industry development; on the other hand, provincial departments may provide full support in terms of student credits in the future.
Maintain profit forecasts and give buying ratings. The company is a media education group that relies on two major pillars of business, including first-class film and television production business and higher education business specializing in media and art. We expect the company's net profit after adjustment in 2021-22 to be 500 million yuan and 650 million yuan respectively; EPS is 0.30 and 0.39 yuan respectively; PE is 19xPE and 15xPE respectively.
Risk warning: Enrollment falls short of expectations, fee increases fall short of expectations, etc., the implementing regulations of the Popular Promotion Law have not yet been implemented