"5 minutes to watch xx movies", "xx takes you to watch TV dramas", "x minutes to watch blockbusters quickly"... You may often find such videos on Douyin, Kuaishou Technology and other short video platforms, and as people chase dramas faster and faster, such short videos have even become a new way for audiences to pursue dramas.

Just now, this approach has caused outrage in the industry, with more than 70 film and television media units and enterprises issuing a joint statement on the protection of film and television copyright, saying that centralized and necessary legal actions will be launched against the unauthorized editing, slicing, handling and dissemination of film and television works by producers and operators of public accounts on the Internet.

Joint statement of more than 70 film and television media companies:There are too many "porters" in the short video, so they will focus on safeguarding their rights!

On April 9, the China Television Art Exchange Association and others issued a joint statement on the protection of film and television copyright.

China Television Art Exchange Association, China TV Series production Industry Association and other associations, video platforms such as iQIYI, Inc., Tencent Video, Youku, Mango TV, Migu Video, as well as noon Sunshine, Huatze Film and Television, Lemon Pictures, Ciwen Media, Yaoke Media, Xinli Media and other film and television companies jointly appeal to the producers and operators of short video platforms and public accounts to respect the originality and protect copyright. Unauthorized infringement of relevant film and television works shall not be carried out, such as editing, slicing, handling, dissemination and so on. The above-mentioned right holders will also take practical and effective measures to investigate the legal responsibility of the infringers and jointly curb the industry chaos caused by the unauthorized use of film and television works by the production and operators of public accounts. The joint statement is as follows:

1. With regard to the unauthorized editing, slicing, handling and dissemination of film and television works by the production and operators of public accounts on the Internet, centralized and necessary legal rights protection actions will be launched.

two。 Appeal to producers and operators of short video platforms and public accounts to earnestly enhance their awareness of copyright protection and truly respect the intellectual property rights of others. When editing, slicing, transporting and disseminating film and television works, they should check whether they have obtained legal authorization and avoid falling into the quagmire of infringement.

3. Call on all sectors of society to actively report, delete and block infringing content, jointly prevent and resist infringing acts, and jointly safeguard the legitimate rights and interests of the film and television industry.

Are Douyin, Bilibili Inc. and Kuaishou Technology going to panic?

As soon as the news came out, netizens talked one after another about "which editing numbers of Douyin can't survive" and "Douyin Likong Bar".

In recent years, short video has developed rapidly and become a "time-killing" weapon for people's entertainment. Among them, there is a kind of editing short video to make a second creation in a funny and funny way, introducing and commenting on the popular movies and TV dramas for the audience, which has a low production cost, but is very popular with short video users. More typical is the "X-minute finish watching XXX" series.

This kind of video directly uses the pictures of the original film and television works, which leads to a discussion on whether or not to infringe copyright. The key is whether such videos are "fair use", such as Gu Amo was sued in court for this matter.

Once upon a time, the attitude of the audience in watching a film and TV play was dominated by film reviews, but now it is the era of short video, and film and television numbers in various forms of video are springing up.

In Bilibili Inc., this kind of video is generally long, more than 15 minutes is a common thing, some ultra-long commentary is even as long as an hour or two.

In Douyin, movie numbers seize the characteristics of vertical short videos in pursuit of refreshing and novelty, and explain a large number of thrillers, rising into tens of millions of accounts in a very short period of time.

By reediting and reinterpreting films and TV dramas, this kind of "content porter" accounts can often attract hundreds of thousands or even millions of fans and can successfully make money by bringing goods, live broadcasts, advertisements and so on.

At the same time, due to the low threshold and "high performance-to-price ratio", such accounts have attracted one imitator after another, and some accounts even say "apprentice". They not only make a profit by selling "handling tutorials". Teach buyers to avoid the risk of infringement by cutting, drawing frames, speed regulation, horizontal flipping, adjusting saturation and other ways, but also offer high-price courses to teach film and television editing numbers to cash in.

On a short video platform, a blogger with nearly 1.3 million followers updates a cut film and television work almost every day under the name of "one movie, one story". In its live studio, a number of films were shown continuously, attracting hundreds of users. In the "screen" of its live broadcast room, the author guides users to download the games in their "promotion links" in order to earn the "promotion fee" of the corresponding manufacturers.

Others make a profit by selling "handling tutorials" while making "moving videos". On a short video platform, a blogger with nearly 600000 followers peddled a "commentary course for film and television celebrities" at 99 yuan each in a live studio; data show that more than 400 copies of the course have been sold.

According to the 47th Statistical report on the Development of China's Internet released by the China Internet Network Information Center (CNNIC), by December 2020, the number of Internet video users in China had reached 927 million, of which 873 million were short video users, accounting for 88.3% of the total Internet users. Behind such a large scale, there are more and more infringement disputes involved in short videos.

According to the 2020 China Network short Video copyright Monitoring report, only from 2019 to October 2020, the 12426 copyright Monitoring Center monitored the clips of the original short videos, the copyright protection early warning list of key works of the National copyright Administration and the key film and television ensemble works, covering more than 10 million works, and detected a total of 30.0952 million suspected infringing short videos. It has been successfully notified-deleted 12.7692 million infringing links. The number of clicks involved is as high as 2.72 trillion, which is calculated according to one yuan per ten thousand clicks, and the direct economic loss of 272 million yuan is recovered.

Short videos are becoming the latest high incidence of intellectual property infringement on the Internet, with popular TV dramas, variety shows and cinema movies being the "hardest hit areas", the report said. From the perspective of the top 10 films and TV series with the highest number of infringement in short videos, the number of infringements in the classic anti-corruption drama "in the name of the people" reached 269300, "Zhen Huan Zhuan" reached 261100, and "shining Sword" reached 176700.

CCTV online Review: finish watching a movie in five minutes?Do the "moth" thing in the name of editing

After watching a movie "exhilarating and exhilarating, the classic" the first hit "is quite a gimmick in five minutes. Some accounts and anchors attract fans by" transporting "classics. After growing up, they make a profit by means of carrying goods, advertising, and so on. It has become the latest high incidence of intellectual property infringement on the Internet.

This kind of "business opportunity" has also attracted "imitators" one by one. Accounts engaged in film and television material "editing" emerge in endlessly, and more and more anchors stir up "old stalks". They are not producers of content, but only "porters" of content, and become "worms" who infringe upon the copyright of original works.

Be meticulous in the face of wealth, but forget righteousness in the face of profit. Compared with the production cost of classic film and television works and original videos, the cost of "borrowlism" is extremely low, and infringing materials are also readily available on some e-commerce platforms, which can not only quickly realize the flow, but also sell the so-called "tutorials." take the means of infringement as a commodity to make a secondary profit.

In addition, these "handling numbers" evade platform review by means of "drawing frames" and "magnifying". In the name of "work evaluation", they use "reasonable quotation" to avoid the risk of infringing copyright, and follow the "boundary line" of supervision. hit the "edge ball" of the law, and "circuitous warfare" by various covert means. These players attract traffic through classics, carry private goods, insert manufacturers to "promote links", and unwittingly put money into their pockets.

"handling" for profit, suspected of infringement, can not be allowed to walk on the edge of the law and supervision. Perhaps it will take time for the technological progress of platform supervision and the improvement of targeted laws, but the governance of this illegal profit-making behavior should be based on two principles: first, the existence of profit-making behavior should be regarded as an important criterion for judging infringement or not. Second, in the identification of infringers, we should not only take account governance as the object, but thoroughly punish the people and institutions behind the account operation, so as to clarify the relevant responsibilities, cut off the "black hand" of infringement, and fill in the governance gap of short video infringement. for the original creators to create a more clean and clear development space.