Following the Archegos warehouse explosion, VIPSHOP (VIPS.US) was caught in a storm of fake goods. Recently, the "true and false Gucci" incident continues to ferment, so far, the VIPSHOP involved and the commodity identification platform acquisition App have their own opinions, the authenticity of goods is still complicated and confusing. Up to now, VIPSHOP's latest response said that consumers were advised to choose an authoritative appraisal institution, while the acquisition said that after being reviewed by the platform, the belt involved was indeed a fake.

Zhitong Financial APP learned that the "true and fake Gucci" incident occurred when the relevant media revealed that a number of consumers bought Gucci belts at Vipshop, which were identified as fake by appraisal platforms such as acquired goods.

VIPSHOP responded for the first time on April 7, saying that VIPSHOP immediately launched an internal investigation in response to users' news that Gucci belts were identified as fakes on some platforms. At present, it has been verified that the Gucci belts were directly purchased by VIPSHOP overseas, and the links are clear, reliable and legal to ensure that they are authentic.

On the same day, the acquisition said: "Today, we are concerned about the media report that the Gucci belt sold on a certain platform was identified as counterfeit, and the identification results were reviewed." After verification, the Gucci belt provided by the relevant sellers was identified as unauthentic. "

However, VIPSHOP made another plea on the official Weibo on April 8, saying that in order to protect the user experience, the company would return some users who wanted to return the goods. But once again remind the majority of users, if you have concerns about goods, you can contact VIPSHOP's customer service line, at the same time, it is also recommended that consumers choose authoritative appraisal institutions.

As for Gucci, the relevant media reported that relevant people in Gucci China did not comment on this for the time being, but it was pointed out that VIPSHOP was not its authorized store.

At present, it is still difficult to come to a conclusion about the "true or false Gucci" incident. After the recent Archegos warehouse explosion incident triggered VIPSHOP's continuous sharp fall, the fake goods storm can be said to have made matters worse. Data show that on March 26th, due to the impact of the Archegos explosion, VIPSHOP's share price once fell to 25.01, a decline of 21.721%. In the past two days, under the fake goods incident, the stock price continued to fall, falling 6.62% from US $31.1 to US $29.04.