An innovative company based on smart hardware and smart marketing:
The company's business mainly includes two major business sectors: intelligent hardware and intelligent marketing. the company has been engaged in intelligent hardware business for many years, and the category of intelligent hardware products has also expanded from mature intelligent lighting to consumer intelligent products and many other subdivisions. expand and extend in the industrial chain of intelligent hardware business In the field of intelligent marketing, the digital economy drives the rapid development of the digital marketing industry. The company will continue to focus on "big data + artificial intelligence" to help the company tap consumer demand and achieve the marketing purpose of efficient delivery. The company has changed its name from "Maida Digital" to "Shiyida", which means that the company's future development strategy will focus more on smart hardware.
The intelligent hardware industry ushered in a trillion market, and the company is in a period of business explosion. China's intelligent hardware market is developing rapidly. According to the consulting data of Ai media, the market size reached 1.0767 trillion yuan in 2020. At present, the popularity of intelligent hardware in the market begins to increase. Product types are becoming more diversified, coupled with the trend of consumer upgrading, intelligent hardware is more popular as a high-quality product, and the market is steadily expanding. The company seizes the development opportunity of the intelligent hardware plate, and the category of intelligent hardware products has expanded from mature intelligent lighting and intelligent power components to many subdivisions such as intelligent locks, financial terminal products, base station power supply, and so on. In the future, the company will continue to open up more intelligent terminal equipment markets, such as intelligent wearable devices such as TWS headphones and intelligent audio. Gradually replicate the company's product capabilities in more smart hardware areas with market prospects, and the business is expected to continue to break out.
Double advantages of technology and customers to build the company's core competitiveness
In recent years, the company has increased its R & D investment in new business areas and developed products with independent intellectual property rights. its intelligent manufacturing subsidiaries have established modern R & D and production bases through a series of technological innovations. the company's intelligent hardware products have always been competitive in the industry. Up to now, the products have been cut into the supply chain system of ABL, EGLO, SSG and other international front-line customers, and the latest R & D products have been continuously affirmed by European customers. at the same time, the company adheres to the strategic implementation path of "production, investment and research". In the future, the company is also expected to find new business growth points to achieve win-win results.
Earnings forecast, valuation and rating
It is estimated that the company's operating income from 2020 to 2022 will be 878, 0.93, 1.419 billion yuan, respectively, with an growth rate of 15.1%, 24.5% and 29.8%, respectively, with a net profit of 0.38, 0.70 and 0.99 million, respectively, and an EPS of 0.07, 0.12 and 0.17 yuan, respectively. Considering the huge market space of the company, coverage gives "recommendation" for the first time.
Rating.
Risk tips: investment risk; escalation of Sino-US trade frictions and risk of exchange losses