XIAOMI ushered in an unprecedented new product launch, because this will release 16 new products, and XIAOMI MIX and XIAOMI independently developed the chip surging chip, Lei Jun hopes to be able to personally introduce, this press conference will be held in two stages, and the second one will be held at 19:30 on March 30th.

In fact, in order to prepare for the press conference, XIAOMI warmed up several days in advance, which to a certain extent showed the importance he attached to the press conference.

On the evening of March 29th, XIAOMI released new products such as XIAOMI 11 Pro, XIAOMI 11 Ultra, XIAOMI 11 Youth Edition, XIAOMI router AX9000 and XIAOMI bracelet 6.

XIAOMI released two flagship machines

The launch of XIAOMI's new spring products was held on the evening of the 29th. As the largest and longest release of new products in the history of XIAOMI, the press conference attracted a lot of attention.

However, due to the release of too many new products, and Lei Jun said he had a cold, he was unable to speak at noon. The originally expected four-hour press conference was interrupted and changed to two, and the second one was held at 19:30 on March 30.

On the evening of March 29th, XIAOMI released two flagship phones, XIAOMI 11 Pro and XIAOMI 11 Ultra, as well as the lightweight and colorful XIAOMI 11 youth version. Among them, XIAOMI 11 Pro is known as "Android King", XIAOMI 11 Ultra calls himself "Android Light".

The reason why XIAOMI 11 Pro is called "Android King", according to Lei Jun, XIAOMI 11 Pro is equipped with a number of top technologies, and XIAOMI 11 Pro, which has excellent performance, heat dissipation and battery life, ranks third with 21% of the remaining power in a list of evaluation given by Lei Jun.

XIAOMI 11 Pro uses XIAOMI 11's 120Hz refresh rate of 6.81in 2K resolution AMOLED four micro-curved flexible screen, while equipped with Qualcomm Inc Snapdragon 888 processor.

Unlike XIAOMI 11, XIAOMI 11 Pro carries a number of technological innovations. According to Lei Jun, XIAOMI 11 Pro is equipped with the world's first new phase change heat conduction material, ice-sealed liquid cooling system, which can quickly derive core heat in the reciprocating cycle of solid, liquid and gas, thus ensuring continuous output of performance.

XIAOMI 11 Pro is also equipped with 5000mAh silicon negative multi-stage ear battery, which supports 67W wired and 67W wireless flash charging, and both charging modes can be fully charged within 36 minutes.

Officials say XIAOMI's exploration of new batteries has never stopped. On the evening of the 29th, the spring product launch unveiled the world's first super fast rechargeable silicon-oxygen negative battery. The new material brings faster charging, higher battery density and 5000mAh charge. XIAOMI is the first to apply new energy vehicle battery technology to mobile phones, taking into account fast charging, feel and large power. XIAOMI believes that it will be a new direction of mobile phone batteries in the future.

According to reports, the new generation of silicon-oxygen negative battery can bring 10 times the theoretical gram capacity of graphite by doping silicon to supplement lithium. At the same time, the lithium supplement treatment of nano-silicon overcomes two problems in the industry, namely, the low first charging efficiency of the previous generation silicon-carbon negative battery and the short cycle life of the battery.

In addition, XIAOMI 11 Pro is also equipped with Samsung GN2's world-class image sensor, as well as IP68-class dustproof and waterproof technology.

XIAOMI 11 Ultra and XIAOMI 11 Pro configuration is not much different, but Lei Jun focused on XIAOMI 11 Ultra carried with Samsung ISOCELL jointly developed GN2 image sensor, it is said to have the industry's largest 1.12in extra-large soles, the size is nearly five times the size of iPhone12 Pro, very close to Sony Group Corp micro single black card camera RX100M7 one inch outsole.

Because of this, XIAOMI 11 Ultra is called "the inflection point war between mobile phone and camera" by Lei Jun.

XIAOMI 11 Youth Edition is the lightest mobile phone in Xiaomi history, it is equipped with the world's first Qualcomm Inc Snapdragon 780g processor. It is understood that 780g is a 765G upgraded chip, with varying degrees of improvement in process and architecture, as well as upgrades in frequency and other parameters. Lei Jun said that the performance and power consumption strength of the chip is very close to Snapdragon 870.

XIAOMI initially stood firm in the high-end mobile phone market.

As the first product of XIAOMI in the new decade and the first flagship machine in 2021, XIAOMI 11 has come up with a well-deserved top configuration, while the follow-up series of XIAOMI 11 XIAOMI 11Pro and XIAOMI 11 Ultra are equipped with a number of technological innovations.

XIAOMI has entered the high-end mobile phone market since early 2020, releasing five flagships in one year, including XIAOMI 10, XIAOMI 10Pro, XIAOMI 10 Supreme Commemorative Edition, XIAOMI 11, and XIAOMI 10S, according to Lei Jun. Due to the popularity of high-end products, XIAOMI sold nearly 10 million high-end flagship phones priced at 3000 yuan or more and 300 euros or more in 2020.

Lei Jun said that XIAOMI has initially established the high-end mobile phone market, and XIAOMI's mobile phone will not only continue to consolidate its high-end market position in 2021, but also further enter the ultra-high-end market.

It is worth mentioning that XIAOMI's youth version starts at 2299 yuan, while XIAOMI's 11 Pro and XIAOMI's 11 Ultra start at 4999 yuan and 5999 yuan respectively, while Lei Jun has said bluntly on social platforms that XIAOMI wants to make high-end products, and XIAOMI's mobile phone costs tens of thousands. In the face of the question that "it really has to be so expensive", Lei Jun said, "it's not because it's priced at 10,000, but because it contains much more than 10,000 technology."

The mobile phone with a price of more than 10,000 is likely to be XIAOMI's MIX folding screen. Folding screen mobile phones have always been a product of the future of technology in the industry, so the price will exceed that of the average high-end flagship mobile phone.

On Feb. 22 of this year, Huawei Terminal released the latest generation of folding screen mobile phone MateX2256G/512G, which sells for 17999 yuan and 18999 yuan respectively.

At present, folding screen mobile phones have not yet gained wide popularity, but this price of more than 10,000 is precisely one of the "adventure zones" in which XIAOMI hits the high end and needs to break the circle.

At the press conference on the evening of March 29, Lei Jun also said that the long-awaited XIAOMI MIX will be released on the evening of March 30.

At that time, XIAOMI will become the third mainstream folding screen mobile phone manufacturer after Huawei and Samsung. At present, Apple Inc, OPPO, and vivo all have new trends. Apple Inc is secretly developing his own folding screen technology mobile phone, and will fold screen technology into one of the development directions of the next generation of mobile phones. In order to meet the needs of its development of folding screen mobile phones, Apple Inc has put forward a new OLED screen order to LG. Industry insiders predict that seven or eight new machines with foldable screens may be released this year.

Thepaper.cn chip will also be revealed.

At the press conference until around 21: 30 p.m., Lei Jun apologized that he had caught a cold, and the new thepaper.cn chip will be released on the evening of March 30. at the same time, Lei Jun also revealed that tomorrow night will reveal the new direction of XIAOMI in the next 10 years, which can be said to satisfy his appetite.

In fact, according to the previous warm-up poster, many netizens have already guessed that XIAOMI's new product launch is likely to release a new generation of surging processors, mainly the poster keyword "my heart surging" at the press conference of thepaper.cn S1 processor.

In 2017, XIAOMI released the first independent chip, the pineapple pineapple S1 processor, which was actually jointly developed by XIAOMI and Beijing Pineapple Electronics.

It is understood that thepaper.cn S1 chip is in the middle level of mobile phone processor and is rising rapidly with the advantage of XIAOMI's mobile phone shipments. 1. Thepaper.cn S1 processor is based on SOC technology, equipped with eight-core 64-bit processors (the highest main frequency is 2.2GHz), quad-core Mali-T680GPU, 14-bit dual-core ISP processors, 32-bit high-performance voice DSP, scalable baseband, chip-level security protection and other chips, using Semiconductor Manufacturing International Corporation's most advanced 28nm mature process technology. Can support VoLTE, multitasking, image display and processing, multimedia effects, radio frequency and other functions.

But there has been no more since thepaper.cn launched its first-generation products in 2017.

Until 2019, when the equity of Beijing pine cones was changed, XIAOMI Communication Technology became a 100% shareholder of the company, and Wang Chuan, co-founder of XIAOMI Group and head of XIAOMI TV, became the general manager of the company and served as the company's legal representative.

Many netizens predict that the equity change of Beijing pine cone electronics may indicate that the surging chip may have a big move.

Sure enough, at the press conference on the evening of March 29, Lei Jun also confirmed that the new thepaper.cn chip would be released on the evening of the 30th. From the current revelations, thepaper.cn is not the core SoC, but a self-developed ISP image processor to enhance the imaging function.

In fact, XIAOMI in the self-research chip at the same time, XIAOMI has another big layout, that is to increase investment in semiconductor industry chain-related enterprises.

Enterprise check data show that since 2020, XIAOMI has invested in 24 semiconductor device companies abroad. Among them, the companies XIAOMI invested in in 2020 include Cancore Semiconductor, BYD Semiconductor, Xinlai Technology, Hanxin Microelectronics, etc., and the investment projects in 2021 include Changjing Technology, Weijie Chuangxin, Tianyi Core and so on. Since 2020, XIAOMI has disclosed that the amount of foreign investment has exceeded 3 billion yuan.

At present, XIAOMI Technology Co., Ltd., a related company of XIAOMI, and Beijing XIAOMI Mobile Software Co., Ltd., have disclosed more than 30 chip-related patents, including "an optical fingerprint identification chip and electronic equipment", "chip, circuit board and electronic equipment", "fingerprint identification chip, electronic equipment and keystroke event reporting method" and so on.