Pop Mart International 2020:

• Revenue of 2.513 billion yuan, an increase of 49.3% over the same period last year

• The adjusted net profit was 590 million yuan, up 25.9% from the same period last year.

• Earnings per share were 0.44 yuan, compared with 0.39 yuan in the same period last year.

Divided by channel:

Retail sales increased from 739.7 million yuan in 2019 to 1, 2.1 million yuan in 2020, up 35.5 percent, while online sales increased from 539.2 million yuan in 2019 to 951.9 million yuan in 2020, an increase of 76.5 percent.

Divided according to IP:

Pop Mart International said:

Pop Mart International's Mini Program, which was independently developed and designed for us on the Mini Program platform, achieved a revenue of 466 million yuan in 2020, an increase of 72.0 percent over 2019.

Tmall during the Singles' Day holiday, our total sales exceeded 142 million yuan, ranking first in Tmall's big toy industry.

As of December 31, 2020, the total number of registered members increased from 2.2 million at the end of 2019 to 7.4 million, with 5.2 million new registered members accounting for 88.8% of sales, an increase of 9.9% over the same period last year.

In 2020, we sold more than 50 million fashion toys. Our strategic focus is to further cultivate the trendy toy business and continue to implement the company's long-term established strategy and development direction. During the year, we continued to focus on artist discovery, IP operation, consumer access and the promotion of trendy toy culture.

(attached:Pop Mart International's performance in 2020. PDF)