Today, the Internet overseas company Akizicheng Technology (09911) held an online performance conference for 2020. Chairman Liu Chunhe, as the company representative, introduced the main performance and operations of Chizicheng Technology in 2020 to shareholders, investors and the media.
Based on the global social circuit of strangers, Akazicheng Technology achieved explosive growth in performance in 2020. The company's total revenue in 2020 reached 1.18 billion yuan, a year-on-year increase of 203.2%.
Among them, in-app purchase revenue reached 660 million yuan, achieving a dramatic increase of 5549.8% over the same period last year. In-app purchase revenue has also become the company's main source of revenue, accounting for 55.6% of total revenue.
The sharp rise in in-app purchase revenue is mainly due to the explosion of the company's social networking business. According to Liu Chunhe, the average number of monthly active users of Red City Technology's social apps in the fourth quarter of 2020 reached 13.18 million, maintaining a rapid upward trend during the year.
Revenue increased more than 2 times, in-app purchase revenue increased more than 55 times, and monthly social activity exceeded 13 million in the fourth quarter, marking that Chizicheng Technology has successfully upgraded its business model by promoting a “traffic+” strategy, forming a traffic ecosystem centered on social networking.
Since 2020, the epidemic has accelerated the release of dividends from the “home economy”, and “audio and video” has become an unstoppable development trend in the social sector. Akizicheng Technology, which has been on the circuit for many years, has followed the trend and broken through. With three products that meet different social needs, the video social networking app Yiyo, the open social networking app MICO, and the voice social networking app YoHo, it has accelerated global expansion and entered the leading echelon of Chinese social networking going overseas.
A variety of audio and video social networking products have greatly increased the user stickiness and usage time of Akizicheng Technology, and opened up various monetization channels for the company. Specifically, the internal purchase scenarios for the company's social networking products include live streaming rewards, premium feature purchases, chat time purchases, membership subscriptions, etc.
Social products have become one of the main drivers of Chizicheng Technology's revenue growth, driving the explosive growth of the company's in-purchase revenue.
In terms of market layout, Chizicheng Technology's social networking products continue to expand in the Middle East, Southeast Asia, and South Asia markets, grow rapidly in North America, and are actively expanding to high-value regions such as Japan, South Korea, and Europe, further improving the global social ecosystem.