News from March 19, entering the beginning of 2021BYDThere were quite a few layout actions. First, the brand logo was changed, then the organizational structure was adjusted, signaling to the outside world to enter the high-end market. Recently, Li Yunfei, general manager of BYD's brand and public relations division, revealed to the media that in the second half of this year, the E series will release representative products for young car owners, and said, “Now E-network employees are working hard to prepare new products.”
On January 1, BYD Auto released a new brand logo (LOGO). In 2021, only three months have passed. Following the new logo, BYD's layout has continued. News including entering the high-end market, adjusting the organizational structure, and planning to build an overseas battery factory has come out one after another.
At the beginning of February, BYD made organizational adjustments involving the appointment and transfer of a number of senior executives. After this adjustment, BYD will establish the Dynasty Network Sales Division, with Lu Tian as the general manager; establish the e-Net Sales Division, with Zhang Zhuo as the general manager; establish the Brand and PR Division, with Li Yunfei as the general manager; establish the after-sales service division, with Gao Zikai as the general manager; and Zhao Changjiang, the former general manager of BYD Auto Sales Company, will be transferred to a high-end brand in early February 2020 to be responsible for the preparation work.
Currently, BYD has project platforms for “Dynasty” series models named after dynasties (such as Qin, Tang, Song, Yuan, Han, Xia, etc.) and passenger car models such as the E series. It is reported that in 2021, the BYD brand will also launch more models equipped with DM-i super hybrid technology, corresponding to large-scale organizational restructuring.
According to BYD, during the development process of the Han model, BYD will simulate safety design and simulate the passive safety of the entire vehicle, system, subsystem, and components in the event of a collision through mathematical models. The vehicle crash laboratory built by BYD can meet the test requirements of national standard, American standard, European standard and other regulations and C-NCAP evaluation test requirements. On the basis of relevant standards, it has also designed more test methods and methods for excellence.
As far as BYD is concerned, the “Han” and “Tang” series focus on the mainstream high-end market, and the market speculates that BYD will launch new products to further improve the product matrix. Recently, Li Yunfei revealed to Sina Finance that in the second half of this year, E-Net will release representative products for young car owners, talking about specific model information, and Li Yunfei said he will not rule out the possibility of building a new car for a group of young women. It is worth noting that BYD has previously registered a number of marine animal series trademarks, including whales, seals, sharks, and seagulls, which are considered to be the future characteristics of E-net electric platform products.
In February 2021, BYD sold a total of 20,695 passenger cars, up 280.6% year on year and down 50.8% month on month. In January-February of this year, the cumulative sales volume of BYD passenger cars was 62,789. In February, BYD sold 10,123 new energy vehicles, including 7,835 pure electric vehicles and 2,288 plug-in hybrid vehicles. (Li Shiyun)