Original title: Shengyin Consumer Finance replaced Chief risk Officer, embracing Evergrande Breakthrough Source: consumer Finance Channel
Since its opening five years ago, Shengyin Consumer Finance has been in the tail of licensed consumer finance, and now a number of executives have changed and seem to be ready to make an all-out sprint to break through.
At present, almost all the consumer financial companies that have started business have increased their capital and shares, but the registered capital of Shengyin Consumer Finance still stays at 300 million yuan. As a consumer financial company at the bottom of the list, Shengyin Consumer Finance has expanded its territory in the past two years while strengthening risk control, and seems to be ready to do a big job.
Recently, Liaoning Banking and Insurance Regulatory Bureau approved Zheng Hongzhou as chief risk officer of Shengyin consumer finance. Zheng Hongzhou's resume shows that he is a veteran of risk control. Zheng Hongzhou has been the risk director of Bairong Yunchuang, has also worked in Guangfa, Ping an and other financial institutions, and has many years of management experience in the model team of commercial banks. focus on big data machine learning, credit risk strategy, model score management and other risk control areas.
With both credit card risk control and management experience and familiarity with Internet finance, the entry of Zheng Hongzhou will undoubtedly bring more possibilities for the risk control optimization of Shengyin consumer finance.In the new regulatory situation, the expansion of consumer financial companies must be risk control first, Shengyin consumer finance to strengthen risk control team building may be to open up business space.
In addition to the change of chief risk officer, Zhang Jie, the new chairman of Shengyin Consumer Finance, was approved in August 2020. With more than 27 years of banking and risk management experience, Zhang served as Chief risk Officer of Shengjing Bank from November 2019 to February 2020.
Chairman and chief risk officer double gatekeeper, Shengyin consumer finance risk control ability will not be much different, although the performance in the industry at the bottom, but risk control can be noted. In the first half of 2020, Shengyin's total consumer financial assets were 4.179 billion yuan, the loan balance was 3.766 billion yuan, and the non-performing rate dropped to 0.19%. The default rate of Shengyin consumer finance is far lower than the average level of commercial banks.
From the shareholder background and registered place of Shengyin consumer finance, the scope of the exhibition is mainly focused on the Liao-Shen area. Shengyin Consumer Finance is the first consumer finance company in Northeast China initiated by Shengjing Bank as the main investor. It was approved to start business on February 24, 2016 with a registered capital of 300 million yuan.
Despite its first-mover advantage in the northeast, it was soon left behind by Harbin's consumer finance. Harbin Consumer Finance was established one year later than Shengyin Consumer Finance, its registered capital has increased to 1.5 billion yuan, and its performance far exceeds that of Shengyin Consumer Finance.
Harbin's consumer finance can gain a firm foothold quickly, which is closely related to Dongfang's understanding of consumer finance business, which mainly lies in the cooperation between Harbin Bank and Baiqian. by contrast,Shengyin Consumer Finance initially cooperated with head platform and e-commerce platform, and only officially launched an independent mobile phone APP in the past one or two years. It can be said that the product capability and industry development ability are relatively weak.
However, Shengyin consumer finance belongs to Evergrande, Evergrande's real estate scene resources will naturally become its advantage. Shengjing Bank, formerly known as Shenyang Commercial Bank, was renamed Shengjing Bank with the approval of the former China Banking Regulatory Commission in February 2007 and was successfully listed on the main board of the Stock Exchange of Hong Kong on December 29, 2014. China Evergrande Group is the largest shareholder of Shengjing Bank.
Combined with the advantages of Oriental Resources and local scene, Shengyin Consumer Finance has created Shengyin Consumer Finance APP, Evergrande owner parking loan, Shengxiang loan and car insurance phased products. Shengyin Consumer Finance APP is a revolving quota product launched by Shengyin Consumer Finance, with a loan line of 1000 yuan to 200000 yuan and an annualized interest rate of 10.8% Mel 27%.
Evergrande owner parking loan is a cooperation between Shengyin Consumer Finance and Evergrande Real Estate Group, which provides installment loan services for new and old Evergrande property owners and users who need to buy parking spaces, with an interest rate of 11.85% mai 12.2%. Shengxiang loan and car insurance installment loans are only for customers in Liao Shen area, providing online consumer loans and car insurance installment services.
In addition, in the face of the trend of shopping mall stages, Shengyin Consumer Finance cooperated with external institutions to build a mall in Shengyin Consumer Finance APP, and carried out some promotional activities last year. In terms of external scenes, Shengyin Consumer Finance has also cooperated with e-commerce, education and medical beauty platforms.
In terms of performance, Shengyin consumer finance has developed rapidly in the past two years, and the performance growth rate is significantly higher than the industry average. According to the financial report, Shengyin Consumer Finance achieved an operating income of 338 million yuan in 2019, an increase of 1866% over the same period last year, and a profit of 68 million yuan before provision, an increase of 786% over the same period last year. In the first half of 2020, Shengyin's consumer finance loan balance was 3.766 billion yuan, with an operating income of 299 million yuan, an increase of 269% over the same period last year, and a profit of 66 million yuan before provision.
Although the performance of Shengyin consumer finance has increased greatly, throughout the overall performance of licensed consumer finance, and compared with the institutions that started business in the same batch, Shengyin consumer finance is facing greater performance pressure. The Matthew effect of the consumer gold market is getting stronger and stronger, which is very critical for the tail institution Shengyin consumer finance.
Since the end of last year, there has been an upsurge in the application of consumer finance licenses by leading institutions in banking, Internet finance and other industries, and the speed of approval of consumer finance licenses has been significantly accelerated. This also means that China's consumer financial industry is bound to present a situation of a large number of participants, intensified competition and obvious differentiation.
As more institutions with flow and technological advantages enter the market, let the consumer financial industry experience a severe shock reshuffle. This shows that the licensed consumer finance team is expanding rapidly, and the effect of removing the weak and staying strong will be highlighted. For Shengyin consumer finance, it means that if you do not advance, you will fall behind.
Wang Jian, general manager of Shengyin Consumer Finance Company, believes that Internet traffic companies have also carried out financial business one after another, resulting in a reduction in the number of high-quality customers distributed to cooperative financial institutions. Shengyin consumer finance is also actively exploring the flow in the shareholder system, through the influence of shareholders and covering groups to explore consumer finance. If these resources can be used effectively, the cost of obtaining passengers will be greatly reduced compared with cooperating with traffic entrances.
If Shengyin consumer finance wants to tear off the countdown label, getting customers is obviously the first problem to be solved.