Sina Science and Technology News on the morning of February 20, it is reported that some developers have recently disclosedAppleThere are some deceptive App ratings in the app store that dominate search results, although they look formal, but they secretly deceive users, entice them to pay for subscriptions, and the price is too high.

AppleIt seems that action has been taken to crack down on similar App. If App's paid subscription price and in-app purchase price are set too high, Apple Inc's App review team thinks it is unreasonable and will refuse to let them go on the shelves.

A developer shared a rejection email from Apple Inc, in which Apple Inc told the development team that App would not be approved because the pricing of products purchased in the app did not correctly reflect the value of its features and content. Apple Inc even said that App's behavior was to "Rip-Off" to customers (meaning to charge too much), and the wording was very strict.

If you look at App Store's publicly published audit guidelines, the word "Rip-Off" appears at least twice, so the email is likely to be true. Apple Inc's response also confirmed the authenticity of the email. Apple Inc stressed that efforts should be made to ensure that App Store becomes a safe place so that users can find and download App; if App fraud, Rip-Off users, Apple Inc App censorship team will reject App according to section 3 of the censorship guide.