According to people familiar with the matter,applesThe company has contacted Nissan in recent months to discuss cooperation on its mysterious autonomous vehicle project, but the negotiations have come to nothing due to differences between the two parties over Apple's brand positioning.

According to the source, the two companies only had brief contacts, and the conversation did not rise to a senior management level.

Earlier this month, South Korea's Hyundai Motor Company said it had concluded negotiations with Apple on an autonomous vehicle project. There were previous reports that the company had a preliminary conversation with Apple.