SHENZHEN, Feb. 4, 2021 /PRNewswire/ -- After being a year old due to the sound of firecrackers, the spring breeze brought warmth to the slaughter.

“Lunar New Year” is the collective memory of the Chinese people. As the times change, the way people celebrate the New Year is also constantly changing. From worshiping gods and sacrificing ancestors in the past, removing old and new, putting up Spring Festival couplets, eating New Year's Eve dinner, and viewing flower lanterns, to today's grabbing red envelopes, “collecting five blessings,” watching movies, watching exhibitions, and traveling for the New Year, these changes reflect people's rising living standards and increasing sense of attainment and happiness.

This year, “celebrating the New Year locally” has become the main theme of the New Year everywhere. The traditional festival of the Spring Festival nurtures cultural and emotional roots, forges spiritual bonds that break the boundaries of space, and closely links families, friends, and compatriots from all over the world. During the Spring Festival, OCT Group collaborated with its tourism companies and nearly 80 scenic spots operating and managed across the country to strictly implement measures to normalize epidemic prevention and control, and carefully prepare cultural tourism “feasts”: unique local customs experiences, colorful lantern events, diverse in-depth local tours, surrounding tours, fun theme park festivals... so that people all over the country can enjoy the rich flavor and warmth of the Chinese New Year together, no matter where they are.

Colorful customs welcome the new year, and the land of Shenzhou has a strong taste of the new year

What is the “taste of the new year”? Is it a fire-filled bazaar, authentic street food from your hometown, or a superb performance by a sugar painter? Maybe everyone has a different answer. China's vast land also makes Spring Festival customs different in different regions and ethnic groups. This Spring Festival, you might as well experience the flavors of the year in all its forms in the city where you work and live.

Spring Festival couplets are the Chinese “doorstep” flavor of the Chinese New Year, and it is also the most representative “business card” of the Chinese New Year. On the occasion of the Spring Festival, the “Welcome Spring Festival from All Seas, One Family in the World -- A Global Co-Writing Lunar New Year Festival” event hosted by **** Daily and supported by the OCT Group attracted more than 2 million fans to participate in the creation of Spring Festival couplets. The global live broadcast, which began at 19:00 on the night of the New Year's Eve on February 4, made travelers at home and abroad “on the cloud” feel the charm of traditional Chinese culture. AtShenzhen OCT Tourist ResortThe live broadcast branch also launched the “I am sending Spring Festival couplets to famous calligraphers in Shenzhen for the New Year” event jointly organized by the Internet Information Office of the Shenzhen Municipal Committee. Top calligraphers from Shenzhen were invited to splash their ink, write Spring Festival couplets for the general public for free, and send the word “blessing”, so that people staying in Shenzhen for the New Year can feel a peaceful and warm holiday atmosphere ahead of time.

Known as the “cultural roots of Pengcheng”Shenzhen Dapeng FortressFrom February 12 to February 17, the “Traditional Culture Exhibition with a Peaceful and Festive New Year” 2021 Dapeng Suocheng Lunar New Year event will be held. The city will be redecorated with characteristic lanterns full of Chinese style. Intangible heritage display events such as dragon dance and dance show the charm of intangible heritage culture. There are also various folk experience activities, and the strong taste of the New Year is waiting for everyone to check.

inShunde Happy CoastPLUS,A fun parade with the traditional cultural characteristics of Shunde will be held during the Spring Festival. From the first day of the new year to the Lantern Festival, six original lucky cows will join Shunde's biggest 68m giant dragon, 38m fire dancing dragon, eight-color lighted lion, happy laughing Buddha, and God of Fortune to present visitors with a fun feast of visual, auditory, and interactive entertainment. Every day there are new tricks. In addition, events such as South China's first Smurfs-themed “Maya Exploration Light Festival”, a shopping mall trendy New Year's market, and the Lunar New Year Carnival under the Ferris Wheel will also accompany visitors to a New Year full of Lingnan flavors.

In the “First Hakka Town in Western China”Luodai Ancient Town, Chengdu, SichuanFrom the 30th to the 7th day of the new year, traditional Hakka dragon dance shows and unique Hakka marriage sitcoms will take turns, and folk activities such as sugar painting, paper cutting, and noodle kneaders will take turns, as well as authentic Hakka delicacies such as famous sad jelly, swan eggs, fried goose, and Zhuji roast goose, waiting for visitors to enjoy.

Yunnan Jianshui Zhujia GardenDuring the Spring Festival, events such as Grandpa Zhu's welcome ceremony at Kaifumen, a live performance of the “Ancient Wedding” on the water stage, the Zhujia Garden stone carving pattern exhibition, and the Jianshui porcelain tile experience will be held, so that visitors can enjoy this “Southwest Border Grand View Garden” while experiencing various traditional customs and have a traditional Chinese New Year.

There are many ethnic minorities in Yunnan, and the “taste of the new year” of Yunling itself is full of strong ethnic customs. During the Spring Festival,Lijiang Laojun Mountain Dawn Scenic AreaA grand festival will be held. The people of the Lisu ethnic group will wear costumes, light bonfires, and sing mountain songs to celebrate this traditional festival in the most solemn way;Yuanyang Hani Rice TerracesA Spring Festival photography and art competition will be held to invite visitors to use their cameras to find and record the “taste of the new year” of the Hani people.

The lights are shining brightly to each other, and the country is reunited at this time

In China, the custom of lighting a lantern festival has been around for a thousand years. Every Lunar New Year, people often use lanterns to hold their hopes for the new year and to bring out the taste of a lively new year. With the development of technology, the Lantern Festival, an ancient folk cultural event, is more fun, interactive, and artistic with the support of technology. Among these, the Zigong Lantern Festival, which is famous at home and abroad, is particularly typical.

The Zigong Lantern Festival is a traditional folk custom in Zigong City, Sichuan Province. It is also one of the national intangible cultural heritages. It has a history of nearly a thousand years since its development during the Tang and Song dynasties, and is known as “the first lantern in the world”. From now until March 8, 2021Shenzhen Splendid China · Chinese Folk Culture VillageTogether with Zigong, Sichuan, to create the “Splendid ****gong Lantern Festival”, 80 Zigong intangible heritage craftsmen with over 30 years of experience were invited to create a 300,000-square-meter intangible heritage lantern over 2 months, a 200-meter-long night lantern, a giant “Shanhaijing” themed lantern... presenting a colorful “wonderland on earth”. In addition, there are traditional cultural events such as the Lion King Happy New Year, and bonfire carnival, which will create the purest taste of the New Year with the most traditional elements.

And inShenzhen Gankeng Hakka TownThe “Little Hat Lantern Festival” will also present visitors with a unique theme lantern event during the Spring Festival. There are four large lanterns to celebrate the Lunar New Year, Kirin's Fortune, Fish Every Year, and Lucky Ruyi, plus the “Lady in the Hairpin” sitcom, Kirin Sundance, Spring Folk Song Concert, 100 People's Hanfu Live Screenplay, and God of Fortune · Red Envelopes to five special events, inviting visitors to unlock the one-stop Lunar New Year fun in Gankeng.

From now until March 8,Shenzhen **** Town · Happy GardenThe “Blooming Light · Happy Year of the Flower Lanterns” Spring Festival event will be held. 10,000 Zigong intangible heritage lanterns with the theme of traditional Chinese New Year and farming culture will illuminate the garden, making visitors feel the rich charm of traditional Chinese culture and lighting art; the 1,000-acre flower sea composed of rapeseed, zinnia, and Gesang flowers will be painted as a magnificent “Lunar New Year Paintings”, which will surely touch the circle of friends of visitors to the Guangdong-Hong Kong-Macao Greater Bay Area. In addition, themed events such as colorful Yunnan folk arts, the Guochao Food Carnival, Happy Wild Picking, and the Unbounded National Style Experience will also be showcased, opening up a beautiful idyllic life in the new city.

A colorful tour of the surrounding area, where fun and relaxation go hand in hand

The family is the smallest country, and the country has tens of millions. When “celebrating the New Year locally” becomes a new trend, no matter where you are, the taste of the new year never changes. During the Spring Festival, various themed scenic spots under OCT launched a series of rich festivals, allowing people to enjoy a variety of fun experiences “at their doorstep.”

Happy Valley across the country presented the Lunar New Year Happy Package. The happy factor that collides with tradition and trend, fun and food will inject new happy energy into the city. February 12 to February 28,Shenzhen Happy ValleyThe “Lunar New Year Funny Festival” will host events such as street burlesque shows, street clowns interacting, the Hundred Clowns Parade, trendy cows give five blessings, and the Lunar New Year Bull Market to enjoy the Lunar New Year with visitors. In addition, the new night tour product, 5D Fantasy Light and Shadow Forest, uses digital technology such as holographic projection, sensing, and programming to create an immersive holographic interactive theme area of more than 30,000 square meters, 18 photosensitive interactive games, and a 360-degree interactive experience, presenting visitors with an exquisite night tour feast.

Wuhan Happy ValleyVisitors will welcome the New Year with a “smiley face”. From February 11 to February 26, events such as the “Lights Amusement Park” light festival, the “Smiley Face on Pink” Valentine's Day, and the Smiley Lantern Festival will be held one after another; from February 12 to February 26,Nanjing Happy ValleyActivities such as the Crazy Party Parade and the Steampunk City Party will take visitors to experience the youthful pulse of Jinling City.

Happy Valley in Beijing, Chengdu, Shanghai, Tianjin, and Chongqing will host “Guochao Power” maximum festivals during the festival, such as Guochao Spring Festival, “Happy Lunar New Year”, Lunar New Year Festival, Lunar New Year Festival, Lunar New Year Hanfu Festival, etc., to create a one-stop trendy entertainment experience that includes folk folk arts, intangible heritage shows, Hanfu parades, traditional snacks, and amusements, showcasing the classics and vitality of Chinese civilization and enjoying the Lunar New Year of the Ox with visitors of all ages.

During the Spring Festival holiday, OCT also carefully prepared fun and fun New Year activities for children from all over the country. Chengdu, Wuhan, Suzhou, and GanzhouLittle town of Meru, Gankeng Hakka Town, Shenzhen, and V Valley Park, Luodai Ancient Town, Chengdu, invited cute babies to wear new clothes and new hats, and have a happy New Year;Yunnan Lufeng World Dinosaur Valley Scenic AreaEvents such as the Dinosaur Adventure Light and Movie Show, Dinosaur Fun Park, and Dinosaur Bazaar have been specially planned to invite families with their children to spend a wonderful New Year in “Jurassic World”.

In addition to being a happy place in a bustling city, small towns all over the world also provide people with a variety of options to travel around the Spring Festival. inChengdu Huanglongxi Happy GardenCute pets such as alpacas, giraffes, sika deer, little raccoons, and Bama's little sweet pigs melt people's hearts; the “Bashu Impression” performance show, which combines face-changing, martial arts, and acrobatics, showcased the cultural style of Bashu; four major kid-friendly family parks, including Dragon Habitat and Happy Forest, three creative science and technology museums, including the Agricultural Science and Technology Museum and the Butterfly Love Flower Art Museum, and more than 100 kinds of garden specialty amusement programs, making this new year more natural and wild.

Multicolored oiled paper umbrellas, red lanterns hanging high along the street, historic streetcars...Chengdu Anren Ancient TownThere is a “slow time” that people in the city crave. During the day, I went to the splendid Anren Wonderland Garden to smell the flowers, and at night I watched a live experience drama “Anren Today Today”, then stayed at the Mansion Hotel to put a perfect end to the holiday day with a beautiful dream.

Check out high-quality resorts and unlock new ways to play in one stop

Getting out of the space of everyday life, choosing a quality destination to relax and relieve the stress of the past year has also entered the “New Year's List” for many tourists. During the holiday season,East Shenzhen OCT National Tourist ResortNew themed events such as the Flower Street Light Show and the Lunar New Year Food Market will be launched to enjoy the dynamic Daxia Valley, taste cuisines from all over the world, enjoy exotic samba dancing, stay in themed hotels, soak in mountain forest hot springs, and embark on a one-stop mountain and sea vacation to welcome the new generation.

February 4 to February 28,Shenzhen Xichong Coastal Tourist ResortThe Xichong Lunar New Year Beach Sculpture Art Exhibition will be held under the theme of “Fun Xichong New Year”, nearly 10 groups of whimsical large-scale beach sculptures, fun beach games, and Dapeng's local intangible heritage shows such as unicorn dancing, lion dancing, and lawn dragon dancing, etc., to present a different Chinese New Year against the backdrop of the beautiful seascape of Xichong Beach.

In Kunming, where the four seasons are spring-like, visitors canYangzonghai ResortStroll through the 1,000-acre sea of rapeseed flowers, enjoy wildlife at Binshui Wetland Park, and climb the Xiqi Valley to overlook Yangzonghai's mid-mountain boardwalk, brush away the dust, embrace nature, and welcome the new year full of energy. In addition, the resort will also host exciting Lunar New Year events in places such as Hot Spring Water Park and Hushan Peninsula.

And inDali Ancient City National Tourist ResortA city wall night tour that integrates lantern viewing, performing arts, amusement, and interaction, created on the ancient city walls, will also meet visitors during the Spring Festival. The event runs from Nancheng Tower in the east, through Boai Gate to the north to the Honglongjing section. The total length is 720 meters. Using Song Ming and Nanzhao Dali as the background of the times, it combines sound and optoelectronic technology to create amusement products such as ancient fun, city wall parades, flash shows, Shangyuan Lantern Festival, and encouraging flower dancing, so that visitors can experience the charm of cultural relics and architecture up close.

This holiday season, visitors and friends from Yangyang can go to Northeast China without wearing military coats to embark on a snow and ice trip. From now until February 28,Yangyang OCT Fantasy Resort“Fantastic Ice and Snow Carnival” is coming: the Snow Blasting Battle allows people to “return” to their carefree childhood and laugh in the snowflakes flying all over the sky; a fun parent-child sports event with many experiential activities such as fun curling, ice hockey, ice bowling, etc., perfect for parents and cute babies to participate together. Here, you can experience the “Winter Olympics” atmosphere in advance; in addition, from February 12 to February 17, the park will also host a variety of activities to accompany visitors, such as performing arts parades, fun challenges, and interactive events with prizes. Have a fun tidal year at the resort.

The spring of 2021 has arrived, and “celebrating the New Year locally” cannot stop the strong taste and love of the New Year. This Spring Festival, people can integrate into their city, experience the different customs of the land of Shenzhou in various cultural tourism and leisure activities created with love by OCT, and experience the same enthusiasm and joy in the “big family” of China.