share_log

助力消费扶贫，832个脱贫国贫县携农品登陆淘宝土货鲜食

To help poverty alleviation by consumption, 832 poverty-stricken counties in poverty-stricken countries landed on Taobao with agricultural products

富途資訊 ·  Jan 27, 2021 16:20

After Laba is the New year, workers "celebrate the Spring Festival on the spot", but the New year goods are not blocked.

Recently, in response to the call of the Ministry of Commerce to launch the "2021 National online New year Festival", Taobao Native fresh Food Channel announced that it will launch 168000 kinds of "bullish New year goods" from 832 poverty alleviation counties across the country during this year's festival.

Popular styles from poor counties, such as Gong Mahua from Shanxi Civil Rights, chili peppers from Chengbu in Hunan, black tea from Puan, Guizhou, Wo orange from Yunnan, Wangqing pine nuts in Jilin, and flaxseed oil from Zhangbei, Hebei, landed on Mobile Taobao for the first time to provide 700 million netizens with hometown characteristics. Taobao promised that local fresh food would not be closed during the Spring Festival, and that local New year products would be celebrated in their hometown.

big

Taobao "Native fresh Food" channel is BABA's main business to help key poor counties carry out e-commerce to get rid of poverty, pour flow to support the upward movement of agricultural products in poor counties, achieve "hematopoietic" poverty alleviation and help farmers, and jointly help poor counties sell good products at good prices.

The channel was established on December 30, 2019. by the end of 2020, the "Native fresh Food" channel has covered 168000 kinds of agricultural products from 832 former state-level poor counties, creating popular styles such as Jinzhai dried potatoes, Puan black tea, Dangshan pear cream and Pingshun seabuckthorn juice. Despite the various uncertain factors brought about by COVID-19 's epidemic, the sales of 832 counties still exceeded 100 billion yuan for the first time in 2020.

After all the 832 state-level poverty-stricken counties have taken off their hats, BABA Xingnong's poverty alleviation team will continue to help local agricultural products upstream, further develop the e-commerce industry, and help county villages change from poverty alleviation to prosperity.

According to incomplete statisticsOver the past three years, more than 300m netizens have participated in the fight against poverty on the Internet, such as "getting aid out of poverty". A total of 270 billion yuan of goods have been purchased from 832 state-level poor counties through the BABA platform. Among them, despite the various uncertain factors brought about by COVID-19 's epidemic, the sales of 832 counties still exceeded 100 billion yuan for the first time in 2020.。

Since 2019, BABA has sent 11 senior staff to be stationed in 11 poverty-stricken counties to explore the way to get rid of poverty and become rich on the Internet with local cadres and villagers. Li Rongfu of Puan, Guizhou used to be a "killing Matt" teenager who went to work in the city. with the help of Fan Yangsheng, a poverty alleviation cadre stationed in the village of the Ministry of Public Security, and Niu Shaolong, BABA's special commissioner for poverty alleviation, he went back to his village to open a Taobao online store. the villagers' black chicken, radish, eggs, Pu'an black tea and other agricultural products were sold to the whole country, with annual sales exceeding 3 million yuan.

The translation is provided by third-party software.


The above content is for informational or educational purposes only and does not constitute any investment advice related to Futu. Although we strive to ensure the truthfulness, accuracy, and originality of all such content, we cannot guarantee it.