Original title: BABA's mother: marketing insight into the Spring Festival scene

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BABA's mother released m insight "Spring Festival scene Marketing Insight" to guide brands and businesses to prepare for Spring Festival marketing. On the overall trend, the Spring Festival cycle is lengthened, opening the prelude to welcome new students one month ahead of schedule. More post-90s join in the Spring Festival consumption to make consumption demands more diverse. Insight found that the Spring Festival consumption is mainly out of ten consumption scenarios and fluctuates with the Spring Festival approaching. Brands and businesses should seize the marketing opportunities of the Spring Festival consumption scene according to category characteristics and target groups.