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恒大抢收:78折促销 剑指降负债

金融界 ·  Jan 19, 2021 20:18

Source: Financial Community Network

The property market showed a sharp trend last year. It has always been the one that can keep up with the pace of the marketEvergrandeIt became the first real estate company to announce an attack in 2021.

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The reporter learned that starting this week, Evergrande will launch a huge discount of 78 percent off real estate across the country. If other additional discounts are taken into account, the original price of a property with an original price of 1 million is only about 600,000.

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According to information, Evergrande launched many rounds of preferential promotions last year, achieving annual sales of 723.25 billion yuan and repayment of 653.16 billion yuan, all of which reached record highs. Strong sales and strong cash flow helped Evergrande reduce interest-bearing debt by 157.8 billion dollars in nine months.

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“It can be seen that preferential promotions have become an important gripper for Evergrande's strategic goal of reducing debt.” Analysts believe that after the successful conclusion of the previous year, Evergrande immediately launched the first round to seize the industry at the beginning of the new year, which shows its determination to grab sales, seize payments, and reduce debt. Judging from the current level of discounts and the characteristics of Evergrande's high-quality and cost-effective products, it is expected to attract a large number of new entrants, and the market will set off a wave of home buyers. Evergrande is expected to achieve a “good start” for the new year.

The translation is provided by third-party software.


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